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Show Results For
- All HBS Web
(164)
- News (49)
- Research (97)
- Multimedia (2)
- Faculty Publications (58)
- 13 Jan 2021
- Research & Ideas
How 'Small C' Change Can Beat Large-Scale Rebuilding
installed four porcelain Buddha figures for inspiration at the club's training ground before starting in 2008. The Spanish superstar manager Pep Guardiola redesigned the playing philosophy to the successful “tiki-taka-style” as he started... View Details
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details
- Web
2024 Reunion Presentations - Alumni
Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few superstars in media and... View Details
- 01 Mar 2013
- News
Sands of Time
but as de Carvalho commented to the Irish Daily Mail (November 12, 2012), "We couldn't possibly discuss the fun in an elegant family newspaper they were the superstars and I was the bag carrier. But even View Details
- 01 Dec 2016
- News
LA Reid’s Song
his life and his career, from his first gigs as a teenaged drummer in Cincinnati through the rise and fall of influential LaFace Records to his current role as chairman and CEO of Epic Records. Reid has helped launch the careers of View Details
- 13 Aug 2001
- Lessons from the Classroom
Parents’ Guide to Harvard Business School
experience to students' parents, Narayandas leads a mini-case study of Coca-Cola as it decides whether to deploy a new generation of interactive vending machines. Narayandas also discusses the evolution of the modern enterprise, and the origins of the Harvard Business... View Details
Keywords: by Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
channels will fuel a shift in consumption away from hits to a much larger number of lower-selling niche products. While the long-tail view predicts an increase in the heterogeneity of consumption patterns, the well-known superstar effect... View Details
Keywords: Sean Silverthorne
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
titles are always available, for instance via video-on-demand? According to this superstar theory, video purchases will become more homogenous when distribution costs fall. Which view is right? Elberse and Oberholzer-Gee find some support... View Details
- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing... View Details
- Portrait Project
Emily Kramer
superstar playing a sold-out stadium, I will be impactful and memorable. And I will never stop listening I will be the "old" person at concerts, even if teenagers mock me. I'm gonna rock. View Details
- Portrait Project
Inigo Amoribieta
I plan to travel far. Our world today is one of superstar athletes, teenage popstars, business executives, news reporters, and central bankers. One where we value people by the end points they reach in life, but not by the roads they have... View Details
- Portrait Project
Anonymous
only talent. And despite this talent, I have never been a superstar swimmer or singer or student. But I love swimming and singing and studying, still believing that someday, I will break through. I hope to remain steadfast to all that... View Details
- 27 Oct 2022
- News
John Middleton’s Big Swing
A recent article in the New York Times tracks the team’s World Series appearance back to the decision-making of principal owner John Middleton (MBA 1979). Specifically, the article notes that Middleton spent considerably to sign marquee players, including View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
brokers of space in newspapers and magazines,” the authors tell us. “With Lasker’s prodding — and with contributions from pioneers at a handful of other agencies — the industry became a creative force and began earning substantial commissions.” Between 1910 and 1930,... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
of superstar talent, so any manager hoping to make blockbusters needs them on his or her side. Fourth, an entrepreneurial streak is essential, I think. Every product launch effectively involves groups of people coming together to build... View Details
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
my daughter’s opinion. I call her up, and she can see through my eyes what I’m seeing,” says Ross. “The uses are endless. It’s really as creative as you are. Where Glass becomes magical is when you get to see things in a new way.” But first, Ross—a successful artist... View Details
- 01 Dec 2019
- News
Research Brief: Subject Expert Matters
and superstar scientists on collective evaluations can thus result in substantial bias toward ‘their’ applicants,” the paper states, potentially leaving proposals that could yield significant scientific contributions going unnoticed and... View Details
Keywords: Jennifer Myers
- 12 Oct 1999
- Research & Ideas
The Creativity Maze
wished. Creative people are rarely superstars like Michael Jordan. Indeed, most of the creative work done in the business world today gets done by people whose names will never be recorded in history books. They are people with expertise,... View Details
Keywords: by Teresa Amabile
- 01 Jun 2014
- News
Book Review: Hooray for the Huddled Masses
stories about celebrities like Lady Gaga, Jay-Z, and LeBron James into novel strategy lessons about the growing "market" for superstars. As an alum imbued with HBS's mission to educate leaders who make a difference in the world, I understand from Elberse's revealing... View Details
Keywords: Maureen Harmon
- 01 Sep 2013
- News
Faculty Books
money searching for the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Wall Street Research: Past, Present, and Future by Boris Groysberg and Paul M.... View Details