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  • All HBS Web  (8,380)
    • People  (26)
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    • Events  (23)
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  • April 2003 (Revised October 2004)
  • Case

Novartis: The Challenge of Success (A)

By: Sandra J. Sucher and Stacy McManus
Preliminary results from Phase 1 clinical trials of a newly developed compound, STI571, showed that 31 out of 31 patients with chronic myelogenous leukemia (CML) had their blood counts return to normal. In the world of oncology, this was unheard of. This was the... View Details
Keywords: Decision Making; Health Testing and Trials; Innovation and Invention; Markets; Distribution; Product Development; Production; Problems and Challenges; Research; Research and Development; Complexity; Biotechnology Industry; Pharmaceutical Industry
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Sucher, Sandra J., and Stacy McManus. "Novartis: The Challenge of Success (A)." Harvard Business School Case 603-043, April 2003. (Revised October 2004.)
  • 26 Aug 2011
  • News

Maintaining success after exit of charismatic CEO

    What Makes a Successful Celebrity Brand?

    Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details

    • 2005
    • Class Lecture

    Just Enough: Defining Lifelong Success

    By: Howard Stevenson
    Keywords: Performance Evaluation; Personal Development and Career
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    Stevenson, Howard. "Just Enough: Defining Lifelong Success." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 9300C.)
    • July 1984
    • Background Note

    Timeless Secrets of Industrial Success

    By: Robert H. Hayes
    Citation
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    Hayes, Robert H. "Timeless Secrets of Industrial Success." Harvard Business School Background Note 685-002, July 1984.
    • August 1993
    • Background Note

    Six Principles of Successful Persuasion

    By: Nitin Nohria
    Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change. View Details
    Keywords: Change Management; Leadership; Organizational Change and Adaptation
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    Nohria, Nitin. "Six Principles of Successful Persuasion." Harvard Business School Background Note 494-037, August 1993.
    • 05 Sep 2012
    • News

    Are Firms Neglecting Succession Plans?

    • 28 Aug 2009
    • News

    Humility and the Successful Startup

    • Jan 29 2015
    • Testimonial

    Greater Self-Awareness for Greater Success

    • 06 Oct 2021
    • News

    What Successful Freelancers Do Differently

    • 30 Dec 2015
    • News

    SimpliSafe’s Success Awakens Sleeping Giant

    Keywords: technology-based security business; alarm systems; Computer and Electronic Product Manufacturing; Manufacturing; Private Households; Personal Services
    • 06 Jan 2010
    • News

    Attitude Is Key to Success

    Keywords: Management
    • 01 Dec 2003
    • Research & Ideas

    Sometimes Success Begins at Failure

    that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
    Keywords: by Henry Chesbrough; Health; Pharmaceutical
    • July 31, 2008
    • Editorial

    The Success of That Surge

    By: A. Zelleke and R. Dujarric
    Keywords: Success
    Citation
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    Zelleke, A., and R. Dujarric. "The Success of That Surge." Boston Globe (July 31, 2008). (Reprinted as "How Much of a Success?" in International Herald Tribune, August 1, 2008.)
    • 08 Mar 2010
    • Sharpening Your Skills

    Sharpening Your Skills: Successful Negotiation

    School cases by James Sebenius and Ellen Knebel explore successful deal-making strategies. How Can Women Negotiate Past Gender Stereotypes? Gender in Job Negotiations: A Two-Level Game There remains a significant "unexplained" difference... View Details
    Keywords: by Staff
    • September 2020 (Revised September 2021)
    • Supplement

    Student Success at Georgia State University (B)

    By: Michael W. Toffel, Robin Mendelson and Julia Kelley
    This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving... View Details
    Keywords: Education; Higher Education; Learning; Curriculum and Courses; Demographics; Diversity; Ethnicity; Income; Race; Values and Beliefs; Leadership; Goals and Objectives; Measurement and Metrics; Operations; Organizations; Mission and Purpose; Organizational Culture; Outcome or Result; Performance; Performance Effectiveness; Performance Evaluation; Performance Improvement; Planning; Strategic Planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth and Poverty; Equality and Inequality; Information Technology; Digital Platforms; Education Industry; Atlanta
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    Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (B)." Harvard Business School Supplement 621-039, September 2020. (Revised September 2021.)
    • 12 Jan 2017
    • News

    Personalizing Women’s Path to Success

    Photos by David Kelly Crow Many women hit a point in their career when they are unsure of which path to take next or even how to move ahead. For some, that inflection point comes mid-career or after a successful run; others are simply... View Details
    Keywords: Jill Radsken
    • 05 Apr 2012
    • News

    Successful CEOs Don't Have to Be Jerks

    • 09 Oct 2012
    • News

    How to measure career success

    • 05 Jan 2016
    • News

    SimpliSafe’s success awakens sleeping giant

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