Publications

08 Mar 2022
Blog Post

Recalling My First Cold Call: A Conversation with Second-Year Students

The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, case method teaching, and how both... View Details

04 Feb 2020
News

Why Backstage Capital Invests in “Underestimated” Entrepreneurs

Natalie Epstein

Natalie Epstein is a PhD Candidate in Technology and Operations Management at Harvard Business School. Her research focuses on service design strategies for on-demand operations. As the service industry accelerates, she is particularly... View Details

03 Nov 2021
Blog Post

Recent Grad Reflections: From Being Cold Called to Becoming a Case Protagonist

change the perception of what an “ideal VC” is. When I was an MBA student, one of my favorite aspects of the case method was stepping into the shoes of the case protagonist to make a decision from their perspective. Yet never in my... View Details

22 Jan 2016
Blog Post

Case Protagonists at HBS

pursued an MBA to prepare to do what he loved. Next year, he’ll be joining Samsung’s global strategy consulting group in Seoul. What’s it like to learn through the case method? The case method is, hmm... View Details

August 1998 (Revised July 2002)
Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details

Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

2023
Article

Verifiable Feature Attributions: A Bridge between Post Hoc Explainability and Inherent Interpretability

By: Usha Bhalla, Suraj Srinivas and Himabindu Lakkaraju

With the increased deployment of machine learning models in various real-world applications, researchers and practitioners alike have emphasized the need for explanations of model behaviour. To this end, two broad strategies have been outlined in prior literature to... View Details

Keywords: AI and Machine Learning; Mathematical Methods

Read Now

February 2021 (Revised April 2021)
Case

Board Director Dilemmas—Back the SPAC?

By: Suraj Srinivasan, David G. Fubini and Amram Migdal

This case focuses on a board director of a diversified holding company. The firm’s longtime CEO had always exhibited a cautious, methodical approach to growth. Now, the CEO is raising the idea of joining with a special purpose acquisition company (SPAC) to spin off... View Details

Keywords: Board Director; Strategy; Change Management; Decision Making

2017
Working Paper

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Georgios Serafeim

Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details

Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations

SSRN

August 2012 (Revised October 2012)
Technical Note

Congruence Model Note

By: Shon R. Hiatt and James Weber

This note describes the Congruence Model, a method by which an organization can assess whether its building blocks (critical tasks, formal organizational arrangements, people, and culture) are aligned (congruent) with its strategy. The model postulates that... View Details

Keywords: Organizational Design; Organizational Structure; Business Processes; Alignment

March 1997 (Revised July 1998)
Case

SOS-Kinderdorf International: Caring for Orphaned Children

By: V. Kasturi Rangan

SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the... View Details

Keywords: Management; Management Analysis, Tools, and Techniques; Mission and Purpose; Problems and Challenges; Nonprofit Organizations; Strategy; India; Norway; United States

Find at Harvard

05 Sep 2012
First Look

First Look: September 5

if they did not obtain the second reward. We discuss implications for research on motivation and incentives. Bringing Science to the Art of Strategy Authors:A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow... View Details

Keywords: Sean Silverthorne

Jul 14 2017
Testimonial

Managing Any Negotiation Successfully

April 2014
Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details

Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy

2023
Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan

he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details

Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing