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- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
Bühler Group, Stefan Scheiber is mapping a courageous plan to combat food waste and climate change. Ranjay Gulati hears from Scheiber about how he challenges his own company, its customers, and himself to face sustainability problems... View Details
Keywords: by Danielle Kost
- November 2015 (Revised February 2016)
- Case
Allianz Turkey: Focus on the Customer (A)
By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (A)." Harvard Business School Case 316-093, November 2015. (Revised February 2016.)
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
simultaneously manage the seemingly contradictory dualities of the job: integrating direct decision-making with indirect levers like strategy and culture, balancing internal and external constituencies, proactively pursuing an agenda... View Details
Keywords: Dina Gerdeman
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- 27 Jul 2010
- First Look
First Look: July 27
Hampshire's Squam Lake. Their goal: the mapping of a long-term plan for financial regulation reform. The Squam Lake Report distills the wealth of insights from the ongoing collaboration that began at these meetings and provides a... View Details
Keywords: Martha Lagace
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
"It doesn't happen overnight. Based on my observation of companies for almost a decade, I map out four levels that exemplify distinct stages through which companies may evolve on this journey." In our e-mail Q&A, we asked... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
Fossey's 18-year study of mountain gorillas in Rwanda, for one—filling in the empty spots on the world's map as it went along. But when Fahey arrived to head the National Geographic Ventures unit in 1996, the institution was in decline.... View Details
- 26 Oct 2021
- Research & Ideas
What Companies Want Most in a CEO: A Good Listener
period. “The demand for social skills is increasing in every category of the economy,” says Sadun, the Charles Edward Wilson Professor of Business Administration in the Strategy Unit at HBS. “[But] it’s not about schmoozing.” Instead,... View Details
Keywords: by Jay Fitzgerald
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Cross-Boundary Teaming for Innovation: Integrating Research on Teams and Knowledge in Organizations By: Edmondson, Amy C., and Jean-François Harvey Abstract—Cross-boundary teaming, within and across organizations, is an increasingly popular View Details
Keywords: Sean Silverthorne
- 24 Jun 2008
- First Look
First Look: June 24, 2008
taxonomy that assembles the field's knowledge about these decision-making bounds and organizes efforts toward deepening this knowledge and developing strategies for improvement. Specifically, we group five identified decision-making... View Details
Keywords: Martha Lagace
- 29 Jan 2018
- Book
How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster
with each laborious drilling trial were about one in eighty. Even that was optimistic, because the location of the refuge was imprecisely known. Maps of the tunnels had not been updated in years. Additional technical challenges disallowed... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
Balanced Scorecard, to a public school district. As part of a continuous improvement initiative, the Director of Planning and Policy facilitates the development of a strategy map and scorecard for the... View Details
Keywords: Martha Lagace
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
understand what is valued in your environment, and then expanding your network to include people who can give you a different perspective as well as access to the people who control those valued resources. Once your power map is as clear... View Details
Keywords: by Jay Fitzgerald
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
strategies. The strategy map for a support unit typically includes a financial objective to improve its efficiency in supplying services to the enterprise. This objective is usually measured by the cost of... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
branding," wherein consumers not only discuss and disseminate branded content, they also create it. In the paper The Uninvited Brand, published in the journal Business Horizons in 2011, Avery and coauthor Susan Fournier map out the... View Details
- 16 Sep 2014
- First Look
First Look: September 16
recognized as providing an important dimension in international business studies. Much of this historical work has focused on mapping historical growth patterns of multinationals and exploring the determinants of their growth. However,... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
continuing to his death, Patterson promoted "scientific" salesmanship. Like Frederick W. Taylor, the founder of scientific management in production, Patterson carefully analyzed business processes and tried to perfect them. He created carefully written sales... View Details
Keywords: by Laura Linard
- 16 Dec 2008
- First Look
First Look: December 16, 2008
pursuing either of the latter two avenues for recourse. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309022 New York City: Bloomberg's Strategy for Economic Development Harvard... View Details
Keywords: Sean Silverthorne