Publications

November 2019 (Revised January 2025)
Case

Russia: A Drama In Three Acts

By: Rawi Abdelal, Rafael Di Tella, Galit Goldstein, Sogomon Tarontsi and Lavinia Teodorescu

The collapse of central authority in the Soviet Union in 1991 ushered in a period of revolutionary transformations for the states that emerged in its wake. The leaders of Russia, the USSR's successor, struggled to reestablish central authority while also seeking to... View Details

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

The world’s uncertainties can feel like a tsunami washing over your business. Bill George recommends navigating with a compass pointing to your own True North. Source: iStock With the events of 2016—Brexit, the election of Donald Trump,... View Details

Keywords: by Bill George

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

leaders in this one. It leads to a syndrome of always preparing for the last Black Swan, a somewhat chimerical chase in search of the nonexistent. But stick with me while I throw some candidate lessons into the pot. For example, think of all the wasted time spent in... View Details

Keywords: by James Heskett

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

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