Startups - Publications - Faculty & Research

27 Jul 2020
Working Paper Summaries

The Evolution of CEO Compensation in Venture Capital-Backed Startups

Keywords: by Michael Ewens, Ramana Nanda, and Christopher Stanton

August 2019 (Revised October 2019)
Teaching Note

BulkWhiz: Negotiating as a Startup Founder in the UAE

By: Katherine B. Coffman and Christine Exley

Teaching Note for HBS No. 919-004. View Details

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22 Feb 2022
Cold Call Podcast

How to Scale a Startup Marketplace for Used Furniture

Keywords: Re: Ayelet Israeli; Consumer Products

Research Summary

The Servicification of the U.S. Economy: The Role of Startups versus Incumbent Firms

Over the last few decades, the U.S. economy has exhibited a significant shift from manufacturing towards services. This transition has been particularly prominent in an important subcategory of services industries that drives innovation and employs many high-wage... View Details

03 Oct 2022
Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

Glass profile database, which collects work history and education data from various public and private sources. Combined with Dow Jones VentureSource data, the list was winnowed to 14,000 founders of VC-backed companies who listed a post-startup job. Failed View Details

Keywords: by Sean Silverthorne

August 2019 (Revised March 2023)
Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry

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July 2023 (Revised October 2024)
Case

Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup

By: Paul M. Healy and Jung Koo Kang

The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details

Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States

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03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

A new study of startups sharing a coworking space offers a new wrinkle in the debate over work-from-anywhere: Proximity matters, especially close proximity, to spread knowledge between disparate enterprises. “The more different the View Details

Keywords: by Ben Rand

11 Dec 2017
Book

'Don’t Show Up Empty-handed' and Other Tips for Finding the Right Job at a Startup

Keywords: by Sean Silverthorne

18 Jan 2021
Book

How Thinking Like a Startup Helps Governments Solve More Problems

startup in govtech or a public sector group at a large company working on public sector cloud solutions, for example. Another reason is that people not in government, such as private business leaders or philanthropic leaders, may say,... View Details

Keywords: by Martha Lagace

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

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June 2015 (Revised February 2016)
Case

Team Rubicon: Bridging the Gap from Startup to National Organization

By: Leonard A. Schlesinger and Dan Nidess

Team Rubicon, a military veteran volunteer disaster relief organization, has experienced significant success in attracting attention and support in its first four years of operation. The challenges of managing the volunteer base, the cost of responding to disasters,... View Details

Keywords: Growth Strategy And Execution; Disaster Relief; NGO; Organizational Change and Adaptation; Growth and Development Strategy; Growth Management; Non-Governmental Organizations

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28 Apr 2023
Cold Call Podcast

Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission

Keywords: Re: George Serafeim; Battery; Auto; Electronics; Energy

2025
Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details

Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit

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August 2024
Module Note

EoTV: Module 5 - Cultural Factors and the Startup Ecosystem

By: Paul Gompers

Citation

15 Dec 2020
Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda

2024
Working Paper

Contributing to Growth? The Role of Open Source Software for Global Startups

By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein

How does participating in open source software (OSS) communities spur entrepreneurial growth? To address this question, we analyze novel data matching accounts from GitHub—the largest OSS hosting platform—to the universe of global software venture-backed firms... View Details

Keywords: Applications and Software; Open Source Distribution; Entrepreneurship; Business Growth and Maturation; Human Capital; Valuation; Corporate Strategy

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20 Oct 2020
Working Paper Summaries

Flight to Safety: How Economic Downturns Affect Talent Flows to Startups

Keywords: by Shai Benjamin Bernstein, Richard Townsend, and Ting Xu

March 2016
Case

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin and Aldo Sesia

N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details