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  • All HBS Web  (1,434)
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  • All HBS Web  (1,434)
    • People  (1)
    • News  (396)
    • Research  (828)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (580)
← Page 6 of 1,434 Results →
  • 15 Dec 2020
  • Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda
  • 04 Dec 2017
  • News

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

  • February 2023
  • Case

Nexus Market (A): Ukraine War Ripples into Silicon Valley

By: Tsedal Neeley and Jeff Huizinga
A Silicon Valley start-up executive must navigate tensions between its Ukrainian and Russian sub-contractors as war between the two countries rages. After war erupts between Ukraine and Russia, a team of subcontracted Ukrainian software developers threatens to cut ties... View Details
Keywords: International Relations; Problems and Challenges; Conflict and Resolution; Technology Industry; United States
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Neeley, Tsedal, and Jeff Huizinga. "Nexus Market (A): Ukraine War Ripples into Silicon Valley." Harvard Business School Case 423-024, February 2023.
  • 27 Mar 2019
  • Cold Call Podcast

Will Startup Fishbowl Become the Social Media App for Your Industry?

Keywords: Re: Leslie K. John; Consulting
  • November 2011 (Revised December 2012)
  • Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
  • 10 Jul 2016
  • News

Mediconecta Brings Telehealth to Emerging Markets

  • April 2004 (Revised May 2006)
  • Background Note

Achieving Profitable Growth and Market Value

By: James L. Heskett and Richard G. Hamermesh
Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details
Keywords: Growth Management; Business Growth and Maturation; Business Startups; Change Management
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Heskett, James L., and Richard G. Hamermesh. "Achieving Profitable Growth and Market Value." Harvard Business School Background Note 804-157, April 2004. (Revised May 2006.)
  • December 2021 (Revised May 2022)
  • Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
  • 18 Jan 2018
  • News

Making a Mark in Multicultural Marketing

multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding from the HBS Angel Investors... View Details
  • December 2018
  • Supplement

iyzico: Fundraising in Emerging Markets (B)

By: Marco Di Maggio and Gamze Yucaoglu
The case opens in July 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the pros and cons of the different term sheets the company has received for its Series C round. The case then informs the reader... View Details
Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Negotiation Offer; Decision Choices and Conditions
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Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (B)." Harvard Business School Supplement 219-065, December 2018.
  • March 2025
  • Case

Mobvoi's Path Through Market Challenges and Business Reinvention

By: Paul A. Gompers and Shu Lin
Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
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Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
  • January 2019 (Revised October 2019)
  • Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)
  • 2009
  • Case

Innovamedica: Innovation in an Emerging Market

By: Roberto Charvel, Fernando Fabre and T. Putimahtama
Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth. View Details
Keywords: Biotech; Entrepreneurial Finance; Entrepreneurship; Start-up; Emergent Countries; Business Startups; Talent and Talent Management; Design; Corporate Entrepreneurship; Private Equity; Health Testing and Trials; Innovation and Invention; Managerial Roles; Biotechnology Industry; Latin America; North and Central America
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Charvel, Roberto, Fernando Fabre, and T. Putimahtama. "Innovamedica: Innovation in an Emerging Market." Instituto Panamericano de Alta Dirección de Empresa (IPADE) Case (P)DGe-440, 2009.
  • 2017
  • Working Paper

The Need for Speed: Effects of Uncertainty Reduction in Patenting

By: Mike Horia Teodorescu
Patents are essential in commerce to establish property rights for ideas and to give equal protection to firms that develop new technologies. Young firms especially depend on the protection of intellectual property to bring a product from concept to market. However,... View Details
Keywords: Startups; Natural Language Processing; Machine Learning; Patents; Business Startups; Risk and Uncertainty; Outcome or Result; Green Technology Industry
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Teodorescu, Mike Horia. "The Need for Speed: Effects of Uncertainty Reduction in Patenting." Working Paper, September 2017. (Job Market Paper.)
  • 02 Sep 2019
  • News

The A.I. of the Deal: These Data-Rich Startups Want to Automate Sales

  • November 2017 (Revised October 2018)
  • Case

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details
Keywords: Brand; Brand Management; Retailing; Retailing Industry; Private Label; Direct To Consumer Marketing; Ecommerce; Digital Marketing; Consumer Packaged Goods; Startup; Marketing; Marketing Strategy; Disruption; Food; Product Marketing; Marketing Channels; Consumer Behavior; Brands and Branding; Venture Capital; E-commerce; Consumer Products Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Retail Industry; United States; North America
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Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
  • Web

Online Entrepreneurial Marketing Course | HBS Online

Medium-Sized Business Owners Establish your venture’s go-to-market strategy and learn how to evolve it over time to achieve scale. "The Entrepreneurial Marketing course provided valuable, real-world insights into how View Details
  • 26 May 2022
  • News

‘This One Is Different’: Tech Companies Brace for Impact amid Market Plunge

  • September 1992
  • Case

Star Cablevision Group (A): Harvesting in a Bull Market

By: William A. Sahlman
First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details
Keywords: Behavioral Finance; Financial Markets; Corporate Entrepreneurship; Business Startups; Restructuring; Corporate Strategy; SWOT Analysis; Wealth; Business Cycles; Entertainment and Recreation Industry
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Sahlman, William A. "Star Cablevision Group (A): Harvesting in a Bull Market." Harvard Business School Case 293-036, September 1992.
  • Fast Answer

Market trends, opportunities in advanced technology fields

Where to begin when looking for market trends, opportunities, leading players in certain technology fields? You may begin with the following:  BCC Research - Reports on major economic, scientific, and technological developments... View Details
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