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Publications

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  • All HBS Web  (184)
    • News  (86)
    • Research  (93)
    • Multimedia  (7)
  • Faculty Publications  (37)

Show Results For

  • All HBS Web  (184)
    • News  (86)
    • Research  (93)
    • Multimedia  (7)
  • Faculty Publications  (37)
← Page 6 of 184 Results →
  • 01 Sep 2023
  • News

Alumni and Faculty Books

delivering annual investor returns of 25 percent over two decades, and outperforming both Starbucks and Chipotle. How did Shaich succeed repeatedly in such a notoriously tough industry? By discovering today what will matter tomorrow and... View Details
  • 07 Apr 2015
  • News

Warrior Spirit

emotionally, mentally, and spiritually—I have to go step by step,” he says. “There are more than 4.2 billion people across Asia. We’re at the very, very beginning of this story, but I believe the concept has great potential. Starbucks... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services
  • Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

ritual." Norton says some businesses already seem aware of the power of rituals. Years ago, for example, Starbucks put the slogan "Take comfort in rituals" on its store doors, along with an image of a steaming cup of coffee. "Starbucks... View Details
Keywords: by Dina Gerdeman
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Smithsonian." These days, it seems that more and more products have been raised to a level of connoisseurship. By turning a commodity into an affordable luxury, Starbucks has demonstrated that there is significant consumer demand for... View Details
Keywords: by Julia Hanna; Consumer Products
  • 01 Mar 2023
  • News

Step Change

her. “Magda kept joking, saying, ‘What is it? What do you want?’ ” Enan recalls. “Until one day, she said, ‘Well, since you’re always asking, I just met two cofounders, and we’re going to start the Starbucks of health clinics in Egypt.’ ”... View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

curse of success. "As brands grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. As Starbucks grew out of its humble roots in... View Details
Keywords: by Martha Lagace

    Howard Schultz

    Not only did Schultz foresee that a large-scale coffee shop chain was a lucrative business, but he maintained Starbucks lead through a combination of customer and employee satisfaction plans. Schultz’s plan to offer part-time employees... View Details
    Keywords: Restaurants & Lodging
    • 01 Jan 2002
    • News

    Orin C. Smith (MBA '67)

    President & Chief Executive Officer Starbucks Coffee Company Return to Alumni Achievement Awards main page Earlier Education University of Washington, 1965 B.A., Finance, Economics, Accounting, and Statistics Other Jobs Touche Ross & Co.,... View Details
    • 01 Oct 2001
    • News

    Q&A: Orin Smith

    A native of rural Chehalis, Washington, Orin C. Smith (MBA '67) was an EVP for Danzas, an international freight shipping company, when Starbucks CEO Howard Schultz approached him in 1990 to join the fledgling company. Schultz, Smith... View Details
    Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade
    • 12 May 2003
    • Research & Ideas

    How Hot is the “Hot Spot” Business?

    unclear whether there is a business model that can turn Wi-Fi into profit. A panel of telecommunications industry pioneers came together to talk about the larger issue of the competitive landscape in broadband wireless, but most of the time was spent discussing Wi-Fi.... View Details
    Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications
    • 31 May 2017
    • Sharpening Your Skills

    10 Harvard Business School Research Stories That Will Make Your Mouth Water

    Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing... View Details
    Keywords: by Sean Silverthorne; Food & Beverage
    • 30 Apr 2001
    • Research & Ideas

    Entering the Age of Alliances

    particularly daunting when cross-sector alliances are sought because information about the availability and suitability of partners is not readily available. Sometimes serendipity appears to play a role. The idea of forming an alliance with View Details
    Keywords: by James Austin
    • 25 Jan 2000
    • Research & Ideas

    Strategic Alliances

    alliances, however, start from the top; sometimes they spring from sheer happenstance. The CARE-Starbucks relationship, for example, began when a CARE regional officer bought a cup of Starbucks coffee and noticed that the two... View Details
    Keywords: by Nancy O. Perry
    • 05 Apr 2020
    • News

    Launching in a World in Limbo

    made for watching on a smartphone, in episodes of 10 minutes or less. “Before the spread of the coronavirus, whenever Mr. Katzenberg and Ms. Whitman made their Quibi pitch, they described it as an on-the-go diversion for anyone standing in line at View Details
    • 01 Dec 2015
    • News

    In My Humble Opinion: Joss Kent (MBA 1997)

    people like to see who’s leading them. It’s not even what you’re saying, it’s just the fact that you’ve taken the time to sit and talk to them one to one.” Industry trend: Homogenization. “People play it safe...once a Starbucks latte,... View Details
    Keywords: April White
    • 01 Jun 2014
    • News

    Screen Saver

    Gamble, and other consumer-goods businesses. "Create or identify the need, and then fulfill that need in a big way." Lopez arrived at Starbucks in 2004 to lead its global consumer-products division and, over time, expanded his... View Details
    Keywords: Julia Hanna; Arts, Entertainment
    • 26 May 2003
    • Research & Ideas

    What Your Competition is Telling You

    go unanswered—they're often unasked. Starbucks forces [independents] to stay on their toes, get creative, exploit their advantage of being more nimble.— Bruce Milletto,consultant Randall L. Tobias echoes Beville's sentiments. Before he... View Details
    Keywords: by David Stauffer
    • 01 Dec 2022
    • News

    Ink: Comfort in Discomfort

    making sure that it focused on markets and mission. The [now-former] CEO of Starbucks recently responded to a question about whether the company was trying to offer customers a convenient, quick cup of coffee or build a space for... View Details
    • 01 Dec 2014
    • News

    Innovation: Frozen Assets

    a PR stumble during its too-sheer yoga pant debacle. “I think there is a lot of market share to be had around what she’s doing,” says former Starbucks colleague Wendy Collie, the president and CEO of the West Coast–based grocer New... View Details
    Keywords: Janelle Nanos
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