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  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are... View Details
Keywords: by John Quelch
  • 10 Nov 2015
  • First Look

November 10, 2015

and display ads also exhibit significant dynamics that improve their effectiveness and ROI over time. Finally, in addition to increasing search conversion, display ad exposure also increases search clicks,... View Details
Keywords: Sean Silverthorne
  • Web

Employment Data

Starting own business 11% Company sponsored or already employed 3% Other 1% Continuing education 0% Postponing job search 0% No Data Available Median Base Salary $175,000 Median Signing Bonus $30,000 57%... View Details
  • 2023
  • Working Paper

Remote Work across Jobs, Companies, and Space

By: Stephen Hansen, Peter John Lambert, Nick Bloom, Steven J. Davis, Raffaella Sadun and Bledi Taska
The pandemic catalyzed an enduring shift to remote work. To measure and characterize this shift, we examine more than 250 million job vacancy postings across five English-speaking countries. Our measurements rely on a state-of-the-art language-processing framework... View Details
Keywords: Remote Work; Hybrid Work; Work From Home (WFH); Pandemic; Labor Market; Job Search; Job Design and Levels; Trends
Related

    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
    • Web

    Resumes & Cover Letters - Alumni

    example, "I am returning to the workforce after a period of raising children." Then address your strengths, qualifications and goals. Emphasize your excitement and preparedness to re-enter the workforce now. + – Example Letter Response to Identified View Details
    • 07 Oct 2008
    • First Look

    First Look: October 7, 2008

    answered the right question poorly (Study 2). Download the paper: http://www.hbs.edu/research/pdf/09-048.pdf Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality Authors:Alvin J. Silk and Charles... View Details
    Keywords: Martha Lagace
    • 17 Aug 2009
    • Research & Ideas

    Quantifying the Economic Impact of the Internet

    Older Internet users may remember the battles over the commercialization of the Web in the early 1990s, when the first Mosaic browser was introduced. Back then, pioneering adopters passionately condemned the first Web advertisers and... View Details
    Keywords: by John Quelch; Advertising; Advertising
    • 18 Nov 2014
    • First Look

    First Look: November 18

      Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 Marketing... View Details
    Keywords: Sean Silverthorne
    • Web

    Marketing - Faculty & Research

    current and future purchase and consumption patterns. Search engines have changed the way consumers obtain information and make decisions and they are also dramatically changing the advertising industry.... View Details
    • 13 Jul 2016
    • HBS Case

    How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

    million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details
    Keywords: by Michael Blanding; Retail; Service; Transportation
    • Web

    Connect with Clubs - Recruiting

    Hire Talent Connect with Clubs Hire Talent Connect with Clubs Partner with a HBS Student Club Reach targeted groups of students by connecting with over 50 career-related student clubs. Work with club leaders to sponsor events, View Details
    • 16 Nov 2016
    • Research & Ideas

    Turning One Thousand Customers into One Million

    to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads,... View Details
    Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
    • Research Summary

    Clinical Trials as a setting for Health Policy and Management Research

    The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
    • Web

    Standards of Conduct - Recruiting

    Students Organizations are asked to keep job offers open for a minimum of two weeks from the date the student receives the written offer. For the Class of 2026 First-Year Students Tuesday, October 8, 2024: Direct outreach and event View Details
    • 15 Feb 2011
    • First Look

    First Look: Feb. 15

    each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We... View Details
    Keywords: Sean Silverthorne
    • 21 Jan 2014
    • First Look

    First Look: January 21

    databases, search tools, and other programs-that would help the company reach scale. Purchase this case: http://hbr.org/product/claritas-genomics/an/814032-PDF-ENG Harvard Business School Case 514-018 Olam: Building a Sustainable Supply... View Details
    Keywords: Sean Silverthorne
    • Web

    Named Fellowship Funds - Alumni

    and The Nielsen Company. He is also a member of the Yale University Council, the Harvard Law School Dean's Advisory Board, the New York State Board of Trustees of The Nature Conservancy, and the boards of Friends of MVY Radio and Sponsors... View Details

      Ashish Nanda

      Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

      Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
      • 22 May 2024
      • HBS Case

      Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

      brands after learning about them from TikTok creators versus advertising from companies. But even ads created specifically for TikTok had a 27 percent higher “completion rate”—when viewers watch the whole ad— than ads that were repurposed... View Details
      Keywords: by Rachel Layne; Technology