Publications

October 2002 (Revised May 2021)
Case

Group Process in the Challenger Launch Decision (A)

By: Amy C. Edmondson and Laura Feldman

The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference to discuss whether to postpone the shuttle launch due to predicted low temperatures at Kennedy Space... View Details

Keywords: Process Analysis; Problems and Challenges; Groups and Teams; Engineering; Risk Management; Analysis; Decision Making; Aerospace Industry; United States

October 2023 (Revised June 2024)
Case

Catalent: Catalyzing the Next Era of Growth

By: Satish Tadikonda, William Marks and Kevin Emancipator

Catalent's newly appointed CEO, Alessandro Maselli, experienced the highs of the pharmaceutical contract development manufacturing (CDMO) space during COVID-19 while helping Moderna and others bring vaccines to market quickly and safely. After rushing to add capacity... View Details

Keywords: Leadership; Business or Company Management; Organizational Change and Adaptation; Pharmaceutical Industry

June 2015 (Revised August 2016)
Case

Apple's Future: Apple Watch, Apple TV, and/or Apple Car?

By: David B. Yoffie and Eric Baldwin

In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the... View Details

Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Computer Industry; Computer Industry

22 Feb 2023
Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

seek to create more space for their voices to be heard and celebrated. We know that “disability” can mean many different things and feel differently depending on the individual. We welcome anyone who identifies as being part of the... View Details

September 2017 (Revised September 2023)
Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details

29 Mar 2016
First Look

March 29, 2016

Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate... View Details

Keywords: Sean Silverthorne

March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details

Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; North and Central America; Europe; Asia

09 Aug 2016
First Look

August 9, 2016

this case: https://cb.hbsp.harvard.edu/cbmp/product/816702-HTM-ENG Harvard Business School Case 216-075 Reworking Office Space: Industry City, Brooklyn Jamestown is contemplating how to best lease a portion of their new development along... View Details

Keywords: Sean Silverthorne

November 1990 (Revised June 1991)
Supplement

Final Voyage of the Challenger: Aftermath

Presents some of the events after the Challenger disaster. Includes the activities of the Rogers Commission, the changes in Morton Thiokol, and some recent problems with the Space Shuttle. View Details

Keywords: Crisis Management; Aerospace Industry; United States

30 May 2024
Blog Post

PRIDE at HBS

Founded in 1981 as a student club at Harvard Business School, PRIDE is a home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. Our goal is to make PRIDE a safe space where students and their... View Details

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

beliefs that foam strikes incurred during the launch of the space shuttle Columbia posed no risk to its fuselage. This propensity to maintain silence, a flaw at once personal and organizational, is "widespread and problematic"... View Details

Keywords: by Garry Emmons

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

vast database of industry trends, past crowdsourcing challenges, market research, and consumer behavior. Humans will then apply their critical thinking and creativity to these AI-generated concepts, refining them with the subtleties of... View Details

Keywords: by Rachel Layne; Information Technology

24 Apr 2020
News

Healthy Buildings as a Public Health Tool: A Q&A Webinar for ULI Members

December 2015 (Revised January 2017)
Supplement

P&G Canada: Old Company, New Tricks (B)

By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall

This is the (B) case supplement to "P&G Canada: Old Company, New Tricks." It details the outcome of the drastic reduction in office space from eight floors to three floors. View Details

Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Accommodations Industry; Accommodations Industry; Europe; France

December 1989 (Revised June 2003)
Case

Bayside

By: William J. Poorvu and Richard Ellis Crum

Explores the issues associated with leasing office space in a softening market from the perspective of a young leasing agent. Addresses market and lease analysis, negotiating tactics and strategy, and management of a financial partnership. View Details

Keywords: Management; Partners and Partnerships; Negotiation Tactics; Markets; Business Strategy; Leasing; Corporate Finance; Real Estate Industry

27 Feb 2018
HBS Seminar

Lin William Cong, University of Chicago Booth School of Business

24 Sep 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

This year the theme of Climate Week is highlighting what businesses and governments can do to meet their climate targets. In that spirit, we have reached out to recent alums working in the climate space and asked them the following, “What... View Details

November 1990 (Revised June 1991)
Case

Final Voyage of the Challenger

Provides a summary of technical and organizational details that led to the decision to launch the Challenger Space Shuttle, and to the ensuing accident. Details of design and testing milestones of the Space Shuttle, with a focus on the Solid Rocket Booster, offer... View Details

Keywords: Information Technology; Risk Management; Ethics; Decision Choices and Conditions; Business Processes; Aerospace Industry; United States