Publications

February 2008
Supplement

Shinhan Financial Group (B)

By: Rosabeth Moss Kanter and Matthew J. Morgan

By 2007, there were many signs that the merger of Chohung and Shinhan banks to form the Shinhan Financial Group in 2003 had met its goals. Shinhan Financial Group's stock price had increased from $31 a share at its opening on the New York Stock Exchange in September... View Details

Keywords: Mergers and Acquisitions; Global Strategy; Expansion; Markets; Strategic Planning; South Korea

July 2006
Teaching Note

New Songdo City (TN)

By: Arthur I Segel

Keywords: Urban Development; South Korea

July 1984 (Revised September 1986)
Supplement

Daewoo Group, Supplement

By: Francis Aguilar

Supplements the case. View Details

Keywords: South Korea

Find at Harvard

August 2009
Teaching Note

Cyworld: Creating and Capturing Value in a Social Network (TN)

By: Sunil Gupta and Sangman Han

Teaching Note for [509012]. View Details

Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea

Profile

Jay Khil

A childhood in the United States, an adolescence in South Korea, a semester abroad in China, and a career launch in Dearborn, Michigan – by any measure, Jay Khil is a woman with an international perspective that comes from her core. “The... View Details

01 Apr 2001
News

Edwin Yu: Bidding on the Future

The conventional wisdom is that Asian businesspeople tend to avoid confrontation and take only calculated risks. Edwin Yu is clearly breaking that mold. Last April he came out on top in the first boardroom proxy fight in South Korean... View Details

Keywords: Alejandro Reyes; Telecommunications; Information

Student-Profile

Byungyeon Kim

Byungyeon Kim’s (he/him) first job was with POSCO, a steel-making company in his native South Korea. While the role promised security and advancement, he couldn’t shake the sense that there were bigger questions he’d like to investigate.... View Details

03 Apr 2017
Blog Post

The International Experience at HBS

it through your own eyes? That’s what the numerous trips organized by students to places like Australia, South Africa, Israel or South Korea are for. I myself had the chance to... View Details

July 2022
Case

Metaverse Seoul

By: Mitchell Weiss and Samantha Markowitz

In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,... View Details

Keywords: Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia

February 2025
Supplement

Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (B)

By: Charles CY Wang and Billy Chan

For years, institutional investors had experienced very limited success in influencing the management of listed companies through shareholder activist campaigns in Korea. The common practice of circular ownership and public resentment toward foreign shareholder... View Details

Keywords: Financial Reporting; Public Equity; Stocks; Investment Activism; Music Entertainment; Corporate Governance; Success; Business and Shareholder Relations; Entertainment and Recreation Industry; South Korea

November 2008 (Revised November 2008)
Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han

In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details

Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

social networking site in South Korea with almost 21 million members. Cyworld users buy virtual items to decorate their home pages. Our research shows that some users are influenced by the purchases of their... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

01 Mar 2005
News

A Star in LA

SOHN: playing it safe in 2005. His star power is such that he’s been called “the Korean version of Alan Greenspan,” and indeed, when Sung Won Sohn (PMD 35, 1978) was named president and CEO of Hanmi Financial Corporation in Los Angeles, it was front-page news in his... View Details

Keywords: Finance

01 Sep 2015
News

Ink

Korea is one of the best-imagined pieces of literature on life under authoritarianism I have encountered. The protagonist, Jun Do (think ‘John Doe’), goes from obscure orphan to absurd hero, all the while exposing the fragility of the... View Details

March 2012 (Revised April 2012)
Case

The Korean Model of Shared Growth, 1960-1990

By: Aldo Musacchio, Rafael Di Tella and Jonathan Schlefer

Keywords: History; Equality and Inequality; Income; Economic Growth; Policy; Economy; South Korea

August 2009
Case

SK Telecom: Pursuing Happiness through Corporate Social Responsibility

By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason

Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details

Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea