Filter Results:
(126)
Show Results For
- All HBS Web
(126)
- News (36)
- Research (52)
- Multimedia (1)
- Faculty Publications (29)
Show Results For
- All HBS Web
(126)
- News (36)
- Research (52)
- Multimedia (1)
- Faculty Publications (29)
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
of two new products from Pepsico, Doritos Blaze snacks and Mountain Dew Ice soda. Each had an attention-getting star—Peter Dinklage of “Game of Thrones” fame and Morgan Freeman, respectively. Each had attention-holding content, with the... View Details
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718480-PDF-ENG Harvard Business School Case 718-403 Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy The case focuses on Irene Rosenfeld’s tenure as CEO of the global View Details
Keywords: Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product in Japan, Kakinotane, as well as... View Details
Keywords: Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love artificially colored View Details
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
Those wearing a heavy backpack were more likely to choose healthy snacks over potentially guilt-inducing fattening ones. For a detailed account of the experiment, see "The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced... View Details
Keywords: by Carmen Nobel
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
encourage voter turnout among customers, similar to Facebook's Election Day notifications or Lyft’s discounted rides to polling stations. Support election administration by donating resources such as ballot boxes, office supplies, and View Details
Keywords: by Rachel Layne
- 01 Jun 2010
- News
Michael Depatie
extra little touch that makes you feel at home in a hotel? I like a fruit plate, because then I can have a little snack before I go out to dinner or eat a bit in the morning before I work out. I also like to get a goldfish, because it’s... View Details
- 26 Mar 2013
- First Look
First Look: March 26
Street (OWS), a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers' cooperative in 2005 into a branded snack foods manufacturer on the strength of a series of... View Details
Keywords: Sean Silverthorne
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
affected by the quarantine, deliver 110,000 surgical masks, 46,000 N95 masks, and other personal protective equipment to 72 hospitals, and provide free meals and snacks to thousands of front-liners with the help of partners and donors.”... View Details
Keywords: Margie Kelley
- 30 Jun 2015
- First Look
First Look: June 30, 2015
Business School. Guerra was vice president of Operations at Evans Food, a $100 million company, which produced pork rinds-salty snacks made out of pork skin-sold at some of the largest U.S. retailers such as HEB, Meijer, ALDI, and... View Details
Keywords: Carmen Nobel
- 22 Jan 2013
- First Look
First Look: Jan. 22
Additionally, wearing a heavy backpack affected participants' behavior. Specifically, it led them to be more likely to choose healthy snacks over guilt-inducing ones and boring tasks over fun ones. It also led participants to cheat less.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
snacks are the company’s most recent innovations.) By mid-1994, Dreyer’s fulfilled its dream of becoming the leading premium ice-cream brand in the United States — a mixed blessing. “As we approached a billion dollars in sales, it was... View Details
- 01 Jun 1997
- News
Sorting Myth from Reality at Hong Kong Conference
wholly owned candy, ice-cream, and snack food manufacturer in Shenyang, a city in northeast China. Coming from a towering, Cambridge-educated, Mandarin-speaking American wearing a black ten-gallon cowboy hat, Kirkwood's message clearly... View Details
Keywords: Alejandro Reyes
- 01 Dec 2011
- News
Making the Case for Leadership
understanding, especially of my peers,” Johnson says of the experience, which in the end was a resounding success. In the case, Johnson privately wonders if she can transition from the intensity and engagement of “defending freedom” to “producing View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 23 Mar 2010
- First Look
First Look: March 23
David E. Bell and Mary ShelmanHarvard Business School Case 510-013 CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development... View Details
Keywords: Martha Lagace
- 01 Sep 2011
- News
The Spangler Effect
the parking lot, he said the School needed someplace to bring students together,” and he gestured at the surrounding asphalt as the intended site. “I thought he was talking about a snack bar,” Spangler facetiously adds. “We went back to... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
(e.g., cereal) products, and they are being courted by two major players in each category. With an award-winning snack bar in their hands, they are now debating whether they should delve further in to the ready-to-eat category. It is a... View Details
Keywords: Dina Gerdeman
- 13 Sep 2019
- News
Hollywood Ending
Stranger Things cost about $130,000 a minute by comparison.) Just as Anna Kendrick’s Dummy was originally written as a film, these projects will be serialized in seven- to ten-minute morsels that a viewer could snack on, one at a time, or... View Details
- 14 Feb 2012
- First Look
First Look: February 14
make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new strategic vision, encapsulated in... View Details
Keywords: Carmen Nobel