Publications

May 2017 (Revised October 2017)
Supplement

Uber: Changing the Way the World Moves (B)

By: Youngme Moon

This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details

Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States

03 May 2004
Research & Ideas

Business History around the World

professor at Bocconi University in Milan, co-edited Business History around the World (Cambridge University Press 2004), a report on the current state of business history... View Details

Keywords: by Cynthia Churchwell

24 Oct 2013
News

Engineering a More Secure World

Shell and American Can Company. "All the guys who were making the decisions in the corner offices had advanced degrees," he recalls. "I wanted to call the shots." At HBS, Harris learned about leadership and motivating teams, citing... View Details

Keywords: Francis Storrs; Management, Scientific, and Technical Consulting Services; Professional Services

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app View Details

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

and purviews. This leaves online small business lenders to be governed by an expensive and time-consuming patchwork of state oversight, often with inconsistent rules that can confine online lending to... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

22 Apr 2021
News

Leading for a Better World in Boston; Virtual Event Showcases Japan Fellowship

Clubs News Clubs News Boston Alumni Find Leadership Inspiration in Project Impact Series Hunger and food insecurity. Racial justice. Youth and education. These issues have served as the central organizing topics for Project Impact, the... View Details

Keywords: Margie Kelley

August 2018
Case

MISHA: Modernizing the World of Shisha

By: William R. Kerr and Gamze Yucaoglu

The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details

Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States

12 Nov 2008
Research & Ideas

The Marketing of a President

Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent... View Details

Keywords: by John Quelch

March–April 2012
Article

The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure

By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz

This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details

Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry

Find at Harvard

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

Trumbull says. In the United States and France, large groups of farmers have worked with government to promote agricultural interests, says Trumbull, noting that the sector includes both View Details

Keywords: by Kim Girard

November 2023 (Revised April 2024)
Case

Celsius Network Inc.: Fear, Uncertainty, and Doubt in the Brave New World of Crypto Bankruptcy

By: Stuart C. Gilson and Sarah L. Abbott

In July 2022, Celsius Network filed for Chapter 11 bankruptcy. CEO Alex Mashinsky acknowledged that Celsius had grown its assets “faster than the Company was prepared to deploy [them]” and as a result had made “certain poor asset deployment decisions.” Two months after... View Details

Keywords: Cryptocurrency; Chapter 11; Restructuring; Insolvency and Bankruptcy; Asset Management; Acquisition; Borrowing and Debt; Financial Services Industry; United States

February 2002 (Revised February 2006)
Case

Volvo Trucks (A): Penetrating the U.S. Market

By: Michael E. Porter and Orjan Solvell

Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the... View Details

Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe

2008
Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States