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  • December 2011
  • Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius
Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
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  • September 22, 2023
  • Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details
Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy
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  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

also draw people out, so that they can feel accepted and their coworkers can get to know them more deeply. During the COVID-19 pandemic, the company ended every meeting by inviting participants to discuss “moments of joy” in their lives.... View Details
Keywords: by Ranjay Gulati
  • 18 May 2009
  • Other Presentation

Regional Competitiveness in a Global Economy: A Small Business Led Economic Strategy for America

By: Michael E. Porter
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report 2007/08 (World... View Details
Keywords: Economics; United States
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  • 27 Nov 2013
  • News

How to Lead While Your Company Is Going Under

  • 11 Oct 2018
  • Cold Call Podcast

Baseball’s Billy Beane Shows Companies the Power of Data

Keywords: Re: Srikant M. Datar; Entertainment & Recreation
  • Web

Field Course: Value Creation in Small and Medium Firms - Course Catalog

small firms, leading “A” players 5. Sales and building sales organizations in small firms 6. Growth through acquisition 7. CEO prioritization and Culture 8. Capital allocation 9. Selling your View Details
  • March 27, 2025
  • Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
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  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
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  • 14 Jun 2023
  • Op-Ed

Every Company Should Have These Leaders—or Develop Them if They Don't

developing leaders different kinds of operational experience. For example, suppose a company wants to help an individual become an LTL. The organization might offer the employee opportunities to oversee View Details
Keywords: by Hise Gibson
  • October 2012
  • Case

Antoine Leboyer and ABR

By: Richard S. Ruback and Royce Yudkoff
Antoine Leboyer (HBS '92) acquired the Swiss-based software company ABR in February 2008. He managed through the recession of 2008-2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software... View Details
Keywords: Small Business; Corporate Finance; Acquisitions; Private Equity; Growth Management; France; Switzerland
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  • 02 Dec 2013
  • Research & Ideas

Companies Choreograph Earnings Calls to Hide Bad News

computer algorithm. Bad News Bears What they discovered was surprising. This wasn't a small number of companies manipulating their earnings calls. "Instead, it seems that nearly every firm finds it useful to... View Details
Keywords: by Julia Hanna; Financial Services
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart's... View Details
Keywords: by Robert Simons
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

of brilliance, raining down like manna from some deity of inspiration. Teaching people how to be creative, on the other hand, is like teaching them how to be tall—that is, impossible. These days, as global competition intensifies, it's more important than ever that... View Details
Keywords: by Michael Blanding
  • 18 Aug 2020
  • Blog Post

4 Ways to Make Your Company Conversations Count

For many organizations, virtual recruiting is an entirely new way of engaging with students. Company Conversations may also feel new if your organization is accustomed to engaging in a one-to-many-style presentation instead of View Details
Keywords: All Industries
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do we not hear more about safety?... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • Fast Answer

Company demographics by size and state

Where can I find statistics on US businesses by size and state? The Small Business Administration's Office of Advocacy Data on View Details
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

conflict. And then Shapiro, Rangan, and Sviokla took their own advice, following orders through eighteen companies to chart gaps in the OMC process. Their article on the research, "Staple Yourself to an Order," was recently... View Details
Keywords: by Sarah Jane Johnston
  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical devices/diagnostics Precision Medicine Public Health Women's Health 28 Feb 2023 Rare Disease Day – Small Numbers,... View Details
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

Taken together, they suggest there are three critical hurdles or challenges that management faces in any restructuring program: 1. Design. What type of restructuring is appropriate for dealing with the specific challenge, problem, or opportunity that the View Details
Keywords: by Stuart C. Gilson