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- Faculty Publications (38)
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- All HBS Web (336)
- Faculty Publications (38)
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
traditionally come in one-half gallon (or two quart) containers, Breyers and Edy's are now selling their ice cream in 1.75-quart containers. This allows these brands to sell at a sticker price comparable to... View Details
Keywords: by Manda Salls
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and entertaining Facebook videos to View Details
- 17 Sep 2021
- Research & Ideas
The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?
after dropping out of Stanford University, knew the product didn’t deliver while she solicited new business and investments. Defense attorneys say Holmes “believed” in the revolutionary blood-testing device and that “trying hard and coming up View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell... View Details
Keywords: by Christian Ketels
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
business is business,’ is an important statement of Milton Friedman in this context. The criticism on Harley would be worse if they did not run their business in the most cost-effective way, including offshore manufacturing.” JimHBS89 added, “The Company should not run... View Details
- 02 Oct 2017
- What Do You Think?
Do Bitcoin and Digital Currency Have a Future?
statistical trading system; he handled administration and sales. Hedging was an important feature of the fund, since trading in commodities requires frequent short selling of commodities contracts.... View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs of the practice of... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
only two short sessions in 1959. At the age of 32, Davis coaxed innovative ideas out of his players—among them greats including John Coltrane and Bill Evans—that took everyone by surprise. He also remade the industry, introducing longer,... View Details
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 07 Jun 2021
- Book
9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'
Few people enjoy asking for money. Whether you’re selling cookies or seeking a gift to fund medical research, it's rarely easy. “Many people see it as akin to begging,” writes Harvard Business School Professor F. Warren McFarlan in his... View Details
Keywords: by Danielle Kost
- 23 May 2018
- News
Claudio L. Haddad, OPM 12, 1987
undertaking. His career path includes serving as director of the Central Bank of Brazil and building Banco Garantia into one of South America’s most prestigious banks before selling it to Credit Suisse First Boston in 1998. “Claudio has... View Details
Keywords: Susan Young
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
short periods of time. If you're traveling to Rio de Janeiro next week and you just bought a $700 camera that you fear you’ll lose, you can upload some information about the camera to the Trov app, swipe right, and insure it from the... View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
one the disruptor plays best, it is very hard for the incumbents to develop new skills quickly. By the time the Bell companies firmly established themselves, they developed unique competencies related to transmitting the human voice over relatively View Details
- Web
2022 Reunion Presentations - Alumni
recently renamed Meta, has built a hugely successful in a very short period of time, and it’s done so largely without any legal or regulatory guardrails. Join us for a case discussion exploring two major challenges facing the company and... View Details
- 01 Oct 2000
- News
Edward D. Bullard: The Personal Touch
business. After graduating from UC-Berkeley and HBS and a short stint at Price Waterhouse, Bullard cut his teeth as an E.D. Bullard sales manager in Detroit, "trying to sell products during a horrible... View Details
Keywords: Susan Young
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
valued. Executing well on this component of the playbook can provide significant leverage in a few short years. 4. Invest in your product Speaking of the product development process, if sales are less frenetic and customer requirements... View Details
Keywords: by Jeffrey Bussgang
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
those two weeks. It is a small percentage point difference in absolute terms, but then when you think about all that sugar, it’s a bigger deal.” The results may mollify retailers and other venues that sell a variety of drinks. If warning... View Details