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- Faculty Publications (37)
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- All HBS Web (328)
- Faculty Publications (37)
- 17 Sep 2021
- Research & Ideas
The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?
after dropping out of Stanford University, knew the product didn’t deliver while she solicited new business and investments. Defense attorneys say Holmes “believed” in the revolutionary blood-testing device and that “trying hard and coming up View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell... View Details
Keywords: by Christian Ketels
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
one the disruptor plays best, it is very hard for the incumbents to develop new skills quickly. By the time the Bell companies firmly established themselves, they developed unique competencies related to transmitting the human voice over relatively View Details
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
short periods of time. If you're traveling to Rio de Janeiro next week and you just bought a $700 camera that you fear you’ll lose, you can upload some information about the camera to the Trov app, swipe right, and insure it from the... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
those two weeks. It is a small percentage point difference in absolute terms, but then when you think about all that sugar, it’s a bigger deal.” The results may mollify retailers and other venues that sell a variety of drinks. If warning... View Details
- 01 Oct 2000
- News
Edward D. Bullard: The Personal Touch
business. After graduating from UC-Berkeley and HBS and a short stint at Price Waterhouse, Bullard cut his teeth as an E.D. Bullard sales manager in Detroit, "trying to sell products during a horrible... View Details
Keywords: Susan Young
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs of the practice of... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
only two short sessions in 1959. At the age of 32, Davis coaxed innovative ideas out of his players—among them greats including John Coltrane and Bill Evans—that took everyone by surprise. He also remade the industry, introducing longer,... View Details
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
valued. Executing well on this component of the playbook can provide significant leverage in a few short years. 4. Invest in your product Speaking of the product development process, if sales are less frenetic and customer requirements... View Details
Keywords: by Jeffrey Bussgang
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday View Details
Keywords: by Michael C. Jensen
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
He recalls this moment in his new book, Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts. “Up until that point,” he writes, “the only thing I had managed were a couple of donut shops—replacing managers for their summer... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
- 23 May 2018
- News
Claudio L. Haddad, OPM 12, 1987
undertaking. His career path includes serving as director of the Central Bank of Brazil and building Banco Garantia into one of South America’s most prestigious banks before selling it to Credit Suisse First Boston in 1998. “Claudio has... View Details
Keywords: Susan Young
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
and complements perfectly the physical business we have built so far.” Another example is MyoMaster, a company that specializes in recovery products and knowledge for athletes. Founded by couple Joe Gray and Lottie Whyte, MyoMaster generated revenue by View Details
- Web
2022 Reunion Presentations - Alumni
recently renamed Meta, has built a hugely successful in a very short period of time, and it’s done so largely without any legal or regulatory guardrails. Join us for a case discussion exploring two major challenges facing the company and... View Details
- 01 Dec 2009
- News
One Man Crime Wave
young woman about to make a splash is, of course, beautiful, very much alive, and inconvenienced by the cement block wired to her leg). By the time he died in 1986, MacDonald had published nearly 500 short stories and 78 books, with sales... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
slaps down his papers, and fixes his audience with a piercing gaze before choosing one unfortunate soul: "Mr. Brown. Begin." Startled, Mr. Brown launches into a halting rehash of the day's assignment before he's cut short with a... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details
Keywords: by Benson Shapiro
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
particularly millennials, they want what they want, when they want it, not when we want to sell it to them. It's very easy to say, very hard to kind of change our approach. Part of it is we like to think, well, where McDonald's, we can... View Details