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  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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  • October 1993 (Revised July 1997)
  • Case

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

By: Roy D. Shapiro and Michael D. Watkins
AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement... View Details
Keywords: Customer Satisfaction; Policy; Compensation and Benefits; Performance Evaluation; Quality; System; Telecommunications Industry
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  • Web

Tools & Services | Information Technology

network connectivity at HBS. Alumni & Advancement Explore the ecosystem of tools that supports a wide range of alumni-related services. Inspire We help you envision and build learning experiences, interactive spaces, and enabling technologies that keep HBS at the... View Details
  • September 2018 (Revised November 2018)
  • Case

Careem: Base Camp or Mountain Peak? Designing an OS for Scaling

By: Shikhar Ghosh, Gamze Yucaoglu and Alpana Thapar
This case focuses on designing a fast growing organization. It is part of a two-case set that is taught together to cover the scaling journey.
Careem, a Dubai-based ride-hailing service aimed to ‘simplify and improve the lives of people, and build an awesome... View Details
Keywords: Scale; Values; Rights; Operating Systems; Business Startup; Transportation; Organizational Design; Entrepreneurship; Information Technology; Organizational Culture; Values and Beliefs; Decision Making; Managerial Roles; Dubai; United Arab Emirates; Middle East
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  • Research Summary

Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage

By: W. Earl Sasser

Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details

  • Web

RCS Policies - Research Computing Services

spaces will be backed up and archived only after contacting the primary faculty sponsor. Archives are retained for the period of time specified by HU or HBS data retention policies, whichever is longest. Please contact the ESS group within HBS via a View Details
  • 2021
  • Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
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  • January 2015
  • Case

Marie Trellu-Kane at Unis-Cité: Establishing Youth Service in France

By: Julie Battilana, Michel Anteby and Anne-Claire Pache
Marie Trellu-Kane is trying to decide how Unis-Cité should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service... View Details
Keywords: Expansion; Leadership; Non-profit Management; Government And Business; Growth and Development Strategy; Organizational Design; Business and Community Relations; Business and Government Relations; Social Enterprise; Paris
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  • April 2002 (Revised April 2002)
  • Teaching Note

A Note on Organizational Design at Yahoo! TN

By: Alan D. MacCormack
Teaching Note for (9-602-112). Includes color exhibits. View Details
Keywords: Organizational Design; Web Services Industry
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  • January 2015 (Revised March 2015)
  • Case

Oberoi Hotels: Train Whistle in the Tiger Reserve

By: Ryan W. Buell, Ananth Raman and Vidhya Muthuram
Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality-sensitive guests in the world. The case considers the challenge of how an organization, with a standardized service model, can repeatedly delight... View Details
Keywords: Service Quality; Service Management; Service Quality Competition; Customer Management; Customer Service Excellence; Employee Empowerment; Employee Engagement; Employee Training; India; Hospitality; Hotel Industry; Service Delivery; Service Operations; Customer Satisfaction; Employees; Quality; Accommodations Industry; India
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  • 24 Jan 2008
  • Working Paper Summaries

The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

Keywords: by Alan MacCormack, John Rusnak & Carliss Y. Baldwin; Web Services; Web Services
  • 2017
  • Other Article

Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance

By: Alan MacCormack and Robert Lagerstrom
The modern industrial corporation encompasses a myriad of different software applications, each of which must work in concert to deliver functionality to end-users. However, the increasingly complex and dynamic nature of competition in today’s product-markets dictates... View Details
Keywords: Applications and Software; Design; Organizational Change and Adaptation; Performance Effectiveness
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  • 2010
  • Working Paper

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job... View Details
Keywords: Cost Management; Information; Surveys; Jobs and Positions; Job Interviews; Job Search; Emerging Markets; Digital Platforms; Service Operations; Internet and the Web
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  • 2020
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 2 Transactions in a Task Network

By: Carliss Y. Baldwin
From the 1930s through today, many economists have conceived of large technical systems for the production of goods and services as a series of transactions. This point of view has led eminent economists to assert that transactions are the fundamental unit of analysis... View Details
Keywords: Modularity; Information Technology; Organizations
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  • 2009
  • Book

Designing Care: Aligning the Nature and Management of Health Care

By: Richard Bohmer
Today's health-care providers face growing criticism - from policy makers and patients alike. As costs continue to spiral upward and concerns about quality of care escalate, the debate has focused on how to finance health care. Yet funding solutions can't... View Details
Keywords: Cost Management; Health Care and Treatment; Service Delivery; Business Processes; Organizational Culture
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  • 08 Nov 2024
  • HBS Case

What Wartime Service Taught These Historic Leaders

Walt Disney’s time in Paris during the waning days of World War I helped shape him into a visionary entrepreneur who would ultimately build a beloved international brand. Dwight Eisenhower and Robert McNamara discovered the importance of humility and how to motivate... View Details
Keywords: by Avery Forman; Entertainment & Recreation
  • 01 Oct 2007
  • Working Paper Summaries

Team Familiarity, Role Experience, and Performance:Evidence from Indian Software Services

Keywords: by Robert S. Huckman, Bradley R. Staats & David M. Upton; Web Services; Web Services
  • Web

Database Best Practices - Research Computing Services

any potential security restrictions, including who will have access to the data and editing permissions. Planning your database Knowing your data well is a crucial first step. Ensure that you are familiar with datatypes, value ranges, missing data, row counts, and... View Details
  • March 2023
  • Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner
Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details
Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry
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  • 04 Dec 2023
  • Blog Post

My Summer of Joy with the National Parks Service

Hi all, my name is Rhea! I was lucky enough to work for the National Park Service this summer as a business management intern with the Submerged Resources Center (SRC). The SRC is the NPS national dive program, responsible for... View Details