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Publications

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  • All HBS Web  (913)
    • News  (134)
    • Research  (671)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (451)

Show Results For

  • All HBS Web  (913)
    • News  (134)
    • Research  (671)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (451)
← Page 6 of 913 Results →
  • August 2023 (Revised September 2023)
  • Case

Zegna

By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details
Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy
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Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Zegna." Harvard Business School Case 524-021, August 2023. (Revised September 2023.)
  • 10 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Retail

of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major impact on the industry and students’ focus. “Digital shopping... View Details
Keywords: Consumer Products / Retail
  • February 2000 (Revised May 2001)
  • Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
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Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
  • Article

Use of Crowd Innovation to Develop an Artificial Intelligence-Based Solution for Radiation Therapy Targeting

By: Raymond H. Mak, Michael G. Endres, Jin Hyun Paik, Rinat A. Sergeev, Hugo Aerts, Christopher L. Williams, Karim R. Lakhani and Eva C. Guinan
Importance: Radiation therapy (RT) is a critical cancer treatment, but the existing radiation oncologist work force does not meet growing global demand. One key physician task in RT planning involves tumor segmentation for targeting, which requires substantial... View Details
Keywords: Crowdsourcing; AI Algorithms; Health Care and Treatment; Collaborative Innovation and Invention; AI and Machine Learning
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Mak, Raymond H., Michael G. Endres, Jin Hyun Paik, Rinat A. Sergeev, Hugo Aerts, Christopher L. Williams, Karim R. Lakhani, and Eva C. Guinan. "Use of Crowd Innovation to Develop an Artificial Intelligence-Based Solution for Radiation Therapy Targeting." JAMA Oncology 5, no. 5 (May 2019): 654–661.
  • October 1990 (Revised August 2009)
  • Case

Cambridge Software Corporation

Cambridge Software Corp. must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end "industrial" version, a... View Details
Keywords: Software; Decision Making; Product Marketing; Information Technology Industry
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Dhebar, Anirudh S. "Cambridge Software Corporation." Harvard Business School Case 191-072, October 1990. (Revised August 2009.)
  • April 1978
  • Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry
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Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
  • August 1995
  • Case

Slade Plating Department, The

By: Linda A. Hill
Describes a conflict between the values and norms of a segment of an internal social system and those of management and the wider culture. Includes decision opportunity. A rewritten version of an earlier case. View Details
Keywords: Conflict and Resolution; Values and Beliefs; Organizational Culture; Decision Making
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Hill, Linda A. "Slade Plating Department, The." Harvard Business School Case 496-018, August 1995.
  • 2018
  • Working Paper

Patent Trolls: Evidence from Targeted Firms

By: Lauren Cohen, Umit G. Gurun and Scott Duke Kominers
We provide the first large-sample evidence on the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. We find that on average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms—and target cash in... View Details
Keywords: Patent Trolls; NPEs; PAEs; Innovation; Patents; Ethics; Lawsuits and Litigation; Innovation and Invention; Corporate Finance
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Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers. "Patent Trolls: Evidence from Targeted Firms." Harvard Business School Working Paper, No. 15-002, July 2014. (Revised June 2018.)
  • October 2002
  • Supplement

NerveWire: A Tale of Two Executives

By: Nitin Nohria
A series of five segments that include NerveWire, Inc., A Day in the Life of Malcolm Frank, A Day in the Life of Kirk Arnold, Employee Observations of Malcolm and Kirk, and Malcolm and Kirk Discuss Co-Leadership. View Details
Keywords: Employees; Leadership; Organizations; Performance Evaluation; Behavior
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Nohria, Nitin. "NerveWire: A Tale of Two Executives." Harvard Business School Video Supplement 403-806, October 2002.
  • May 2002
  • Background Note

Exporting IT-Enabled Services from Developing Countries

Explores the phenomenon of IT-enabled services (ITES) exports from developing countries. Reviews the business and technical drivers of this phenomenon, describes major segments of the industry, discusses key challenges facing these firms, and profiles seven ITES firms. View Details
Keywords: Information Technology; Developing Countries and Economies; Technology Industry
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Kennedy, Robert E., and Lisa Lewis. "Exporting IT-Enabled Services from Developing Countries." Harvard Business School Background Note 702-064, May 2002.
  • May 2018
  • Supplement

Abe on Womenomics, part 1: Introductions & Japan's Corporate Culture: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg
This video supplement part one of a lightly edited 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details
Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions; Japan
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Groysberg, Boris. "Abe on Womenomics, part 1: Introductions & Japan's Corporate Culture: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-719, May 2018.
  • May 1997 (Revised May 1998)
  • Case

Progressive Corporation

By: Michael E. Porter and Nicolaj Siggelkow
Progressive is a leader in providing nonstandard (high-risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to... View Details
Keywords: Insurance; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Business Strategy; Competition; Competitive Strategy; Auto Industry; Insurance Industry; United States
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Porter, Michael E., and Nicolaj Siggelkow. "Progressive Corporation." Harvard Business School Case 797-109, May 1997. (Revised May 1998.)
  • May 2018
  • Supplement

Abe on Womenomics, part 3: International Efforts & Conclusions: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg
This video supplement is a lightly edited excerpt of a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details
Keywords: Leading Change; Gender; Business and Government Relations; Employment; Growth and Development; Working Conditions; Japan
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Groysberg, Boris. "Abe on Womenomics, part 3: International Efforts & Conclusions: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-721, May 2018.
  • 18 Nov 2019
  • Video

Alberto Grimoldi

Alberto Grimoldi, President of the Argentina-based apparel and footwear company Grimoldi, describes improving the image of his company by removing the name "Grimoldi" from their products, and using... View Details
  • January 2020
  • Case

Hurtigruten: Sailing into Warm Water?

By: Jan W. Rivkin and Kerry Herman
As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and cruise operator, and have established it as the leading provider of polar expedition cruises. They now face a critical... View Details
Keywords: Relative Cost Analysis; Market Attractiveness; Diversification; Decision Making; Expansion; Tourism Industry; Norway
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Rivkin, Jan W., and Kerry Herman. "Hurtigruten: Sailing into Warm Water?" Harvard Business School Case 720-410, January 2020.
  • October 1995
  • Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
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Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
  • May 2018
  • Supplement

Abe on Womenomics, part 2: Women as Leaders – Policies & Exemplars: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg
This video supplement is a lightly edited excerpt from a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details
Keywords: Leading Change; Gender; Employment; Business and Government Relations; Growth and Development; Working Conditions; Japan
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Groysberg, Boris. "Abe on Womenomics, part 2: Women as Leaders – Policies & Exemplars: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-720, May 2018.
  • 25 Jan 2015
  • News

Harvard researchers dig into Maine’s growing food economy

  • February 1984 (Revised March 1991)
  • Case

Sof-Optics, Inc. (B)

Involves the introduction of a technology which almost completely eliminates direct labor for a major segment of the product line. The technology is unproven though, and requires managing the learning process. The teaching objective is to review the differences in... View Details
Keywords: Technology; Change Management; Production; Performance Capacity
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Jaikumar, Ramchandran. "Sof-Optics, Inc. (B)." Harvard Business School Case 684-045, February 1984. (Revised March 1991.)
  • May 2011
  • Article

Nonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited

By: Itai Ashlagi, Duncan S. Gilchrist, Alvin E. Roth and Michael A. Rees
Since 2008 kidney exchange in America has grown in part from the incorporation of non-directed donors in transplant chains rather than simple exchanges. It is controversial whether these chains should be performed simultaneously ("domino paired donation," DPD) or... View Details
Keywords: ABO Incompatibility; Allosensitization; Paired Kidney Exchange; Regional Sharing; Simulation Models; Transplantation Policy; Health Care and Treatment; Supply Chain; Risk and Uncertainty; Logistics; United States
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Ashlagi, Itai, Duncan S. Gilchrist, Alvin E. Roth, and Michael A. Rees. "Nonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited." American Journal of Transplantation 11, no. 5 (May 2011): 984–994.
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