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  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • 2007
  • Working Paper

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e. inducing consumers to search more than they would like): i)... View Details
Keywords: Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • December 2005 (Revised December 2008)
  • Case

SchoolNet: Pursuing Opportunity beyond Federal Mandates

Settling into his seat on the train bound for New York, CEO Jonathan Harber reflected on the evolution of SchoolNet's position in the educational technology market and its important relationship with Philadelphia. Specifically, how could it transition from a project to... View Details
Keywords: Customers; Education; Performance Improvement; Partners and Partnerships; Expansion; Technology Adoption; Philadelphia
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  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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  • 08 Nov 2005
  • News

Newspapers in an Electronic Age

  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 2019
  • Working Paper

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

By: Mihnea Moldoveanu and Das Narayandas
We examine the future of executive education on a technological and cultural landscape that is imminent but different to the one we are accustomed to. We show how the contextualization, socialization and personalization of learning—avowed but distal goals of current... View Details
Keywords: Executive Education; Leadership Development; Technological Innovation; Customization and Personalization; Management Skills; Knowledge Acquisition; Knowledge Sharing
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  • Article

Entrepreneurship in the Large Corporation: A Longitudinal Study of How Established Firms Create Breakthrough Inventions

By: Gautam Ahuja and Curba Morris Lampert
We present a model that explains how established firms create breakthrough inventions. We identify three organizational pathologies that inhibit breakthrough inventions: the familiarity trap—favoring the familiar; the maturity trap—favoring the mature;... View Details
Keywords: Radical Innovation; Organizational Learning; Technology; Strategy; Corporate Entrepreneurship; Business Processes; Innovation and Invention; Chemical Industry
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  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

with technology take longer, they're harder to follow. I'm involved, in addition to running Merck, I co-chair the commission in New Jersey about re-opening the state. Corporate America is asking what it needs to do about racial... View Details
Keywords: by Staff; Pharmaceutical
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • 14 Apr 2014
  • Working Paper Summaries

Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces

Keywords: by Jesse Shore, Ethan Bernstein & David Lazer
  • 25 Sep 2015
  • Blog Post

4 Challenges All Early-Stage Startups Face

During our first year at HBS, my classmates and I took  the opportunity to build cleverlayover, a flight search engine that uses advanced algorithms to find flights hundreds of dollars cheaper than any other View Details
  • 02 Dec 2008
  • News

In Defense Of American Cars

  • 27 Apr 2018
  • HBS Seminar

Helen Riley, Moonshot Mission Controller at X (formerly Google [x])

  • July 2014 (Revised August 2015)
  • Case

Qihoo

By: Feng Zhu
Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009.... View Details
Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry
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  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

  Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the View Details
Keywords: Martha Lagace
  • 30 Oct 2019
  • Blog Post

Candidates Seeking Opportunities After Graduation: Lessons Learned

candidate for V.C. if he had more operations experience. In May, Matt landed a few interviews with health technology companies, but the fit was not quite right. “They were looking for people with more product management experience,” he... View Details
Keywords: All Industries
  • 21 Mar 2018
  • Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

their full promise. And that’s a key piece of information to have as companies consider investing what consulting firm Accenture estimates will be $35 trillion into cognitive technologies in the United States by 2035. Just adding AI tools... View Details
Keywords: by Michael Blanding; Technology; Technology
  • Career Coach

Sasha Grinshpun

Sasha (HBS '02) combines her gift for quickly gauging life passions of HBSers with her experience in formulating effective job searches for them to score their dream jobs. Her eclectic background spanning consulting, design thinking, and... View Details
Keywords: Technology; Technology; Technology; Technology; Technology; Technology