Publications

August 2016 (Revised July 2017)
Background Note

Brand Portfolio Strategy and Brand Architecture

By: Jill Avery

While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details

Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy

March 1994
Background Note

National Culture and Management

The note examines the relationship of national culture to management. Offers a definition of culture, explains the scope of culture and its many dimensions, and describes how culture is manifested in business settings. The research of Edward Man, Geert Hofstede, and... View Details

Keywords: Country; Business or Company Management; Culture

June 2021
Article

Symmetric Ignorance: The Cost of Anonymous Lemons

By: Amar Bhidé

Rules that restrict information required in negotiated private transactions have spurred a vast increase in the scope of anonymous financial markets, particularly in the United States. The subtle costs of the information‐restricting rules raise questions about the... View Details

Keywords: Information Asymmetry; Liquidity; Regulation; Securities Markets; Securitization; Information; Financial Liquidity; Financial Markets; Governing Rules, Regulations, and Reforms

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2020
Working Paper

The Cost of Anonymous Lemons

By: Amar Bhidé

Rules that restrict information required in negotiated private transactions have spurred a vast increase in the scope of anonymous financial markets, particularly in the US. The subtle costs of the information restricting rules raise questions about the social value of... View Details

Keywords: Information Asymmetry; Securities; Securitization; Regulation; Liquidity; Information; Financial Markets; Governing Rules, Regulations, and Reforms; Financial Liquidity

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March 2014 (Revised April 2014)
Supplement

China Vanke (B)

By: Lynn S. Paine, John Macomber and Keith Chi-ho Wong

The case describes Vanke's response to the decisions posed in the A1, A2, and A3 cases and asks whether Vanke should expand its strategic scope by defining itself as an "urban facilities provider" rather than a "residential housing developer." The management team is... View Details

Keywords: Real Estate; China; Green Building; Sustainable Development; Asset Management; Growth and Development Strategy; Urban Development; Safety; Assets; Real Estate Industry; China

October 1991 (Revised August 1993)
Case

Acid Rain: Burlington Northern, Inc. (A)

By: Forest L. Reinhardt

Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details

Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States

September 1989
Case

Navistar: Managing Change

Describes 15 years of change at Navistar. Highlights changes in strategy, name, products, services, size, human resources policies, and programs. Underscores the brisk pace and scope of changes. Students are asked to categorize the types of change, evaluate them, and... View Details

Keywords: Organizational Change and Adaptation; Change Management

September 1971 (Revised September 1983)
Case

Gentle Electric Co.

By: W. Earl Sasser

Designed to illustrate various levels of complexity in determining optimum order sizes for a single item inventory policy. Students are asked to evaluate the impact of recent operational changes on the firm's ordering policy. Intended to follow the students' initial... View Details

Keywords: Change; Policy; Supply Chain; Complexity; Electronics Industry

13 Apr 2020
News

What Good Leadership Looks Like During This Pandemic

04 Jun 2017
News

China's HNA to tap M&A brake after $50 bln deal splurge

01 Jul 2021
News

Three Powerful Marketing Trends Born In Lockdown

28 Jul 2014
Blog Post

Mid-summer Update

operating companies. For others, it was a valuable mid-course correction on project scope and impact. For all, it was an opportunity to meet senior executives including Danaher’s enigmatic CEO Larry Culp (HBS ’90), hear his story of... View Details

Keywords: Manufacturing

January 2000 (Revised February 2000)
Case

The HBS California Research Center

By: Ashish Nanda, Thomas J. DeLong and Scott D Landry

Harvard Business School's (HBS) California Research Center, a three-year experiment initiated in July 1997 to facilitate research, case-writing, and course development centered in the Silicon Valley Region, has been a "phenomenal success." In June 1999, HBS Dean Kim... View Details

Keywords: Business Education; Growth and Development Strategy; Corporate Strategy; Success; Education Industry; San Francisco

June 2001 (Revised August 2003)
Case

Home Depot, Inc. in the New Millennium

By: Krishna G. Palepu and Jeremy Cott

After nearly two decades of spectacular performance, Home Depot reported a disappointing performance in the year 2000. The company began expanding its business scope as a result of saturating its growth in the core business. This case explores whether the disappointing... View Details

Keywords: Growth Management; Expansion; Valuation; Performance; Business Strategy; Corporate Finance; Retail Industry

April 1995 (Revised July 1996)
Case

Microsoft, 1995

By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot

Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details

Keywords: Corporate Entrepreneurship; Corporate Strategy; Expansion; Software; Computer Industry

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Article

Get Ready to Sell

By: Frank V. Cespedes and Bud Hyler

Time-to-market measures the time to have a product ready to ship. But that’s not revenue and cash. Many firms with superb R&D functions lack an understanding of what’s needed to be ready-to-sell. Meanwhile, relevant tools are increasing in scope and decreasing in cost.... View Details

Keywords: Ready-to-sell; Sales; Health Pandemics; Performance Effectiveness

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May 2003 (Revised September 2005)
Case

Ice-Fili

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details

Keywords: Strategy; Food and Beverage Industry; Russia