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  • All HBS Web  (6,008)
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    • News  (1,259)
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  • Article

The Sciences of Design: Observations on an Emerging Field

By: S. Purao, C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje and B. Smith
he boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or... View Details
Keywords: Design; Engineering; Knowledge Use and Leverage; Research; Science; Boundaries; Value
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Purao, S., C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje, and B. Smith. "The Sciences of Design: Observations on an Emerging Field." Art. 29. Communications of the Association for Information Systems 23 (2008).
  • April 2024 (Revised November 2024)
  • Case

Moderna: Pioneering a People Platform to Accelerate Science Innovation

By: Tatiana Sandino, Emil Dy and Samuel Grad
Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details
Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States
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Sandino, Tatiana, Emil Dy, and Samuel Grad. "Moderna: Pioneering a People Platform to Accelerate Science Innovation." Harvard Business School Case 124-091, April 2024. (Revised November 2024.)
  • September 22, 2020
  • Article

Improving Data Access Democratizes and Diversifies Science

By: Abhishek Nagaraj, Mathijs de Vaan and Esther Shears
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Nagaraj, Abhishek, Mathijs de Vaan, and Esther Shears. "Improving Data Access Democratizes and Diversifies Science." Proceedings of the National Academy of Sciences 117, no. 38 (September 22, 2020).
  • March 2017 (Revised March 2022)
  • Case

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details
Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Fashion Industry; United States
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Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
  • 2025
  • Working Paper

Productivity Beliefs and Efficiency in Science

By: Fabio Bertolotti, Kyle R. Myers and Wei Yang Tham
We develop a method to estimate producers’ productivity beliefs in settings where output quantities and input prices are unobservable, and we use it to evaluate allocative efficiency in the market for science. Our model of researchers’ labor supply shows that their... View Details
Keywords: Performance Productivity; Perception; Research
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Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham. "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025.
  • Research Summary

International Competitiveness in High Technology and Science Based Sectors

By: Gary P. Pisano

This research project examines shifts in competitive capabilities of companies and countries in high technology and science based businesses.  It is particularly concerned with the potential loss of such capabilities in various industrial sectors in the... View Details

  • 2023
  • Book

Build the Life You Want: The Art and Science of Getting Happier

By: Arthur C. Brooks and Oprah Winfrey
In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action,... View Details
Keywords: Happiness; Personal Development and Career; Emotions
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Brooks, Arthur C., and Oprah Winfrey. Build the Life You Want: The Art and Science of Getting Happier. Portfolio, 2023.
  • October 2022 (Revised February 2023)
  • Teaching Note

Managing Science Communication at Bayer

By: Joshua Schwartzstein
Teaching Note for HBS Case No. 921-045. View Details
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Schwartzstein, Joshua. "Managing Science Communication at Bayer." Harvard Business School Teaching Note 923-027, October 2022. (Revised February 2023.)
  • August 2007
  • Article

Academic Science and Entrepreneurship: Dual Engines of Growth?

By: Josh Lerner, Adam Jaffe, Scott Stern and Marie Thursby
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Lerner, Josh, Adam Jaffe, Scott Stern, and Marie Thursby. "Academic Science and Entrepreneurship: Dual Engines of Growth?" Journal of Economic Behavior & Organization 63, no. 4 (August 2007): 573–576.
  • 2001
  • Chapter

Transforming Life, Transforming Business: The Life Science Revolution

By: Juan Enriquez and Ray A. Goldberg
Keywords: Science-Based Business; Organizational Change and Adaptation; Human Needs; Welfare; Transformation
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Enriquez, Juan, and Ray A. Goldberg. "Transforming Life, Transforming Business: The Life Science Revolution." In The Digital Enterprise: How To Reshape Your Business For A Connected World, edited by Nicholas G. Carr. Boston: Harvard Business School Press, 2001.
  • April 2018
  • Teaching Note

Growing a Cluster: The Singapore Biomedical Sciences Initiative

By: Michael Porter and Christian Ketels
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Porter, Michael, and Christian Ketels. "Growing a Cluster: The Singapore Biomedical Sciences Initiative." Harvard Business School Teaching Note 718-466, April 2018.
  • April 2018 (Revised September 2019)
  • Case

Growing a Cluster: The Singapore Biomedical Sciences Initiative

By: Michael Porter and Christian H.M. Ketels
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Porter, Michael, and Christian H.M. Ketels. "Growing a Cluster: The Singapore Biomedical Sciences Initiative." Harvard Business School Case 718-428, April 2018. (Revised September 2019.)
  • Article

Toward a New Marketing Science for Hospitality Managers

By: G. Zaltman, Jerry Olson and James Forr
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Zaltman, G., Jerry Olson, and James Forr. "Toward a New Marketing Science for Hospitality Managers." Cornell Hospitality Quarterly 56, no. 4 (November 2015): 337–344.
  • March 1, 2004
  • Other Article

Mission to Mars: It Really Is Rocket Science

By: Alan MacCormack and Sean Silverthorne
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MacCormack, Alan, and Sean Silverthorne. "Mission to Mars: It Really Is Rocket Science." Harvard Business School Working Knowledge (March 1, 2004). (Interview.)
  • March 2020
  • Case

Behavior Change for Good

By: Max Bazerman, Michael Luca and Marie Lawrence
In 2017, Katy Milkman and Angela Duckworth created Behavior Change for Good (BCFG)—a behavioral science initiative founded with the goal of helping people achieve long-term behavior change in the areas of personal health, financial decisions (savings), and education.... View Details
Keywords: Behavioral Science; Interventions; Behavior; Change; Health
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Bazerman, Max, Michael Luca, and Marie Lawrence. "Behavior Change for Good." Harvard Business School Case 920-049, March 2020.
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

"derivative" projects that use existing (and proven) designs to deliver new science experiments to the surface. Of course, the cultural change required to do this would be significant. Building spacecraft to print is cheap, but... View Details
Keywords: by Sean Silverthorne
  • August 2017 (Revised August 2018)
  • Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details
Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry
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Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
  • 01 Jul 2020
  • Working Paper Summaries

Scaling Up Behavioral Science Interventions in Online Education

Keywords: by Rene F. Kizilcec, Justin Reich, Michael Yeomans, Christoph Dann, Emma Brunskill, Glenn Lopez, Selen Turkay, Joseph J. Williams, and Dustin Tingley; Education
  • November–December 2012
  • Editorial

Research Priorities of the Marketing Science Institute, 2012–2014

By: John A. Deighton, Ross Rizley and Susan Keane
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Deighton, John A., Ross Rizley, and Susan Keane. "Research Priorities of the Marketing Science Institute, 2012–2014." Marketing Science 31, no. 6 (November–December 2012): 873–877. (Editorial.)
  • July 1988
  • Article

Nutrition Policy: Building the Bridge between Science and Politics

By: James E. Austin and C. Overholt
Keywords: Nutrition; Policy; Science; Government and Politics
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Austin, James E., and C. Overholt. "Nutrition Policy: Building the Bridge between Science and Politics." Annual Review of Nutrition 8 (July 1988): 1–20.
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