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- All HBS Web (133)
- Faculty Publications (107)
Show Results For
- All HBS Web (133)
- Faculty Publications (107)
- October 1992 (Revised July 2001)
- Case
Gap, Inc., The: Building a Brand
By: Walter J. Salmon and David Wylie
Explores the circumstances under which a specialty store chain can profitably engage in large-scale non-price advertising. View Details
Salmon, Walter J., and David Wylie. "Gap, Inc., The: Building a Brand." Harvard Business School Case 593-043, October 1992. (Revised July 2001.)
- June 2002 (Revised April 2004)
- Case
Studio, The
By: Walter J. Salmon and Wendy Carter
The founders and proprietors of a successful 23-year old women's apparel store are facing a critical issue. Can they grow by adding a second store that will not compete with their existing operation? If so, where should it be located, what managerial changes are... View Details
Keywords: Expansion; Risk and Uncertainty; Business Growth and Maturation; Apparel and Accessories Industry; Retail Industry
Salmon, Walter J., and Wendy Carter. "Studio, The." Harvard Business School Case 802-211, June 2002. (Revised April 2004.)
- January 1995 (Revised March 1995)
- Teaching Note
Talbots TN
By: Walter J. Salmon and David Wylie
Teaching Note for (9-591-006). View Details
Keywords: Apparel and Accessories Industry
- April 1989 (Revised February 1990)
- Case
Workbench
By: Gwendolyn K. Ortmeyer and Walter J. Salmon
Keywords: Consumer Products Industry
Ortmeyer, Gwendolyn K., and Walter J. Salmon. "Workbench." Harvard Business School Case 589-103, April 1989. (Revised February 1990.)
- 1996
- Book
Strategic Retail Management
By: D. E. Bell and W. J. Salmon
Bell, D. E., and W. J. Salmon. Strategic Retail Management. Cincinnati: South-Western College Publishing, 1996.
- June 1987 (Revised January 1988)
- Background Note
Emergence of the Electronic In-Home Shopping Industry
By: Mark S. Albion and Walter J. Salmon
Albion, Mark S., and Walter J. Salmon. "Emergence of the Electronic In-Home Shopping Industry." Harvard Business School Background Note 587-018, June 1987. (Revised January 1988.)
- January 1980 (Revised July 1985)
- Case
Anderson Clayton Foods (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Anderson Clayton Foods (A)." Harvard Business School Case 580-004, January 1980. (Revised July 1985.)
- December 1978 (Revised January 1986)
- Case
Pepsi-Cola (A)
By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
- January 1979 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (B)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (B)." Harvard Business School Case 579-105, January 1979. (Revised November 1982.)
- December 1978 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (A)." Harvard Business School Case 579-104, December 1978. (Revised November 1982.)
- 01 Mar 2014
- News
My HBS Eureka Moment
one of which made it into The New Yorker. Make the Hard Call Jim Leslie (MBA 1969) Listen to Jim Leslie describe his moment: IN HIS MARKETING COURSE, Professor Walt Salmon tended to call on people to begin case discussions who did not... View Details
- 1996
- Book
An Introduction to Retailing
By: D. E. Bell and W. J. Salmon
Keywords: Retail Industry
Bell, D. E., and W. J. Salmon. An Introduction to Retailing. Cincinnati: South-Western College Publishing, 1996.
- July 1993 (Revised September 1993)
- Case
Duncan Department Stores
By: Walter J. Salmon and Gwendolyn K. Ortmeyer
Keywords: Retail Industry
Salmon, Walter J., and Gwendolyn K. Ortmeyer. "Duncan Department Stores." Harvard Business School Case 594-012, July 1993. (Revised September 1993.)
- October 1992
- Case
Dillard's Department Stores
By: Gwendolyn K. Ortmeyer and Walter J. Salmon
Keywords: Retail Industry
Ortmeyer, Gwendolyn K., and Walter J. Salmon. "Dillard's Department Stores." Harvard Business School Case 593-040, October 1992.
- June 1996 (Revised April 1999)
- Teaching Note
Calyx & Corolla TN
By: Walter J. Salmon and Judith Maas
Teaching Note for (9-592-035). View Details
- January 1995 (Revised March 1995)
- Teaching Note
Lowe's TN
By: Walter J. Salmon and David Wylie
Teaching Note for (9-590-013). View Details
- January 1995 (Revised March 1995)
- Teaching Note
Georgetown Leather Design TN
By: Walter J. Salmon and David Wylie
Keywords: Apparel and Accessories Industry
- March 2014 (Revised January 2015)
- Case
Ghurka
By: Jose B. Alvarez, Walter J. Salmon and Christine Snively
Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
like Filene's exit its space when such a departure can mean fewer customers driving to the mall. Brand Power And Private Labels Salmon noted that for years, vendor brands have had a great deal of control over how their merchandise was... View Details