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- 23 Aug 2016
- First Look
August 23, 2016
D. KC, and F. Gino Abstract—Many models in operations management involve dynamic decision making that assumes optimal updating in response to information revelation. However, behavioral theory suggests that rather than updating their... View Details
Keywords: Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how... View Details
Keywords: Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
guidance on the design of optimal call patterns in route sales. Our analyses reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the contemporaneous marginal effect is higher for... View Details
Keywords: Sean Silverthorne
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