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  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

based on fewer expenditures. For example, combining data sets may reveal new leading indicators of changes in consumer behavior. Tracking studies may have an edge over one-off projects. CMOs who trim costs by consolidating their budgets... View Details
Keywords: by John Quelch
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

Quinoa-Häagen-Dazs connection? Venture Investors Prefer Funding Handsome Men Studies by Alison Wood Brooks and colleagues reveal that investors prefer pitches from male... View Details
  • 26 Apr 2011
  • First Look

First Look: April 26

examine a prominent justification for capital income taxation: goods preferred by those with high ability ought to be taxed. In an environment where commodity taxes are allowed to be nonlinear functions of income and consumption, we... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights... View Details
Keywords: by Carmen Nobel
  • 03 Apr 2012
  • First Look

First Look: April 3

approaches. Here we speculate on one possible explanation for this organizational heterogeneity: it may reflect inherent heterogeneity of the software workforce, in terms of which kinds of organizations individual workers prefer to work... View Details
Keywords: Carmen Nobel
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using... View Details
Keywords: Martha Lagace
  • 24 Jun 2014
  • First Look

First Look: June 24

Following deregulation, resource misallocation declines, and the left-hand tail of the firm size distribution thickens significantly, suggesting increased entry by small firms. However, the dominance and growth of large incumbents remains unchallenged. Quantile... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2012
  • First Look

First Look: February 14

reported feeling, to such an extent that receivers viewed regifting as similar in offensiveness to throwing gifts away (whereas givers clearly preferred the former). This asymmetry in emotional reactions to regifting was driven by an... View Details
Keywords: Carmen Nobel
  • 15 Oct 2013
  • First Look

First Look: October 15

Returns By: Greenwood, Robin, and Dimitri Vayanos Abstract—We examine empirically how the maturity structure of government debt affects bond yields and excess returns. Our analysis is based on a theoretical model of preferred habitat in... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and discouraged, wondering what, if anything, you've accomplished. You're not alone. As Linda Hill and Kent Lineback View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

broader field of study. Microprocess research in organizational studies reveals implicit phenomenological assumptions that vary in the extent to which microprocesses are treated as parts of larger systems. We suggest that phenomenological... View Details
Keywords: Martha Lagace
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

We show when the owner prefers to license the property in exchange for a royalty and when it prefers to use the property directly. We find that variable royalty arrangements that depend on either audited... View Details
Keywords: Martha Lagace
  • 10 Jun 2014
  • First Look

First Look: June 10

shook hands before integrative negotiations obtained higher joint outcomes (Studies 2a and 2b). Pairs randomly assigned to shake hands were more likely to openly reveal their preferences on trade-off issues,... View Details
Keywords: Sean Silverthorne
  • 06 May 2008
  • First Look

First Look: May 6, 2008

series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental... View Details
Keywords: Martha Lagace
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

vague, unrealistically grandiose goals. The research also revealed ways in which top managers can avoid these traps. Read the paper: http://www.mckinseyquarterly.com/Governance/Leadership/How_leaders_kill_meaning_at_work_2910 Fiduciary... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

more elusive than ever. A recent McKinsey study reveals that the annual churn in the wireless industry increased from 17 percent in 1995 to 32 percent in 2000. This trend holds true even in industries less susceptible to turnover. In core... View Details
Keywords: by Jean Ayers
  • 02 Jul 2010
  • What Do You Think?

Is Profit as a “Direct Goal” Overrated?

set goals around creating value faster than costs (his preferred goal)." Deepak Alse reminded us that "the world of business is an unbounded system! The 'Corporation' is in effect an acceptance of the idea that profit seeking... View Details
Keywords: by Jim Heskett
  • 21 Jun 2004
  • Research & Ideas

Racial Diversity Pays Off

to put it to an empirical test. The second, Position B, is more pessimistic, she said. "According to this theory, what happens when you bring groups together is you get social comparisons, in-groups and out-groups, where people have a View Details
Keywords: by Martha Lagace
  • 19 May 2015
  • First Look

First Look: May 19

urban development at the national level and in three cities in a single Chinese region. The study reveals that the initial liberalization of land was reversed after China's first contemporary real estate bubble in the early 1990s and that... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A company that is seen as... View Details
Keywords: by Gautam Mukunda

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