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- All HBS Web (219)
- Faculty Publications (88)
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
industry's biggest challenges: targeting customers who are likely to be interested in what is being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer... View Details
Keywords: by Susan Young
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
be divided into strategic and operational activities. Strategic activities include, among others, long-term capacity planning and network configuration of warehouses, distributors, and retail stores. Examples of operational activities... View Details
Keywords: by Sarah Jane Johnston
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
Southwest Airlines, for instance, has continued as a legendary US-based service provider since its inception in 1971, IKEA of Sweden has evolved to teach the world’s retailers about the power of a well- defined and well-executed service... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
retailer penny profit and retailer margin. Q: In addition to CLV and pricing and profitability, what other toolkits are available for marketing managers? A: There are five toolkits currently available that... View Details
Keywords: by Sarah Jane Gilbert
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan incorporating objective and subjective criteria. In principle, such plans could motivate employees to perform both at a high level,... View Details
Keywords: by Sean Silverthorne
- 11 Jun 2020
- In Practice
Are Digital Organizations Better at Overcoming COVID?
chains and people analytics to artificial intelligence-based models and automated biotechnology research, organizations further along the digital curve are responding differently than those still wondering how to evolve. The digital... View Details
Keywords: by Danielle Kost
- 03 Nov 2015
- First Look
November 3, 2015
Complexity By: Célérier, Claire, and Boris Vallée Abstract—This paper investigates the rationale for issuing complex securities to retail investors. We focus on a large market of investment products targeted exclusively at households:... View Details
Keywords: Sean Silverthorne
- 24 Nov 2009
- First Look
First Look: Nov. 24
Data Authors:Jonathan Haskel and Raffaella Sadun Publication:Chap. 7 in Producer Dynamics: New Evidence from Micro Data, edited by Timothy Dunne, J. Bradford Jensen, and Mark J. Roberts. The University of Chicago Press, 2009 Abstract The paper investigates the U.K.... View Details
Keywords: Martha Lagace
- 22 Nov 2016
- First Look
November 22, 2016
the complex regulatory environment that governs Indian gaming. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51932 Fall 2016 Manufacturing & Service Operations Management The Impact of Supplier Inventory Service Level on View Details
Keywords: Sean Silverthorne
- 15 Jul 2014
- First Look
First Look: July 15
Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details
Keywords: Carmen Nobel
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
These findings challenge previous recommendations for optimal advice-seeking behavior. Harvard Business School Case 617-059 Flashion: Art vs. Science in Fashion Retailing Kate Wilson, retail View Details
Keywords: Sean Silverthorne
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
appraisal of opportunities for new business startups. Furthermore, analytics (not the data) should be a source of continuing competitive advantage. In his new book, Charles Duhigg describes how the retailer... View Details
Keywords: Re: James L. Heskett
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
By: Deller, Carolyn, and Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan based primarily on objective performance, but incorporating managerial discretion in the selection of winners.... View Details
Keywords: Dina Gerdeman
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
- 28 Aug 2007
- First Look
First Look: August 28, 2007
treatments of identity in the social sciences, the concept has remained too analytically loose to be as useful a tool as the literature's early promise had suggested. We propose to solve this longstanding problem by developing the View Details
Keywords: Martha Lagace
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- 17 Nov 2015
- First Look
November 17, 2015
perhaps unlikely leader, Edna Gleason, organized California’s retail pharmacists and coordinated trade networks to monitor and enforce Resale Price Maintenance (RPM) contracts, a system of price-fixing, then known as “fair trade.”... View Details
Keywords: Sean Silverthorne