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- All HBS Web (227)
- Faculty Publications (93)
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- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
be divided into strategic and operational activities. Strategic activities include, among others, long-term capacity planning and network configuration of warehouses, distributors, and retail stores. Examples of operational activities... View Details
Keywords: by Sarah Jane Johnston
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
retailer penny profit and retailer margin. Q: In addition to CLV and pricing and profitability, what other toolkits are available for marketing managers? A: There are five toolkits currently available that... View Details
Keywords: by Sarah Jane Gilbert
- 15 Jul 2014
- First Look
First Look: July 15
Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details
Keywords: Carmen Nobel
- 22 Nov 2016
- First Look
November 22, 2016
the complex regulatory environment that governs Indian gaming. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51932 Fall 2016 Manufacturing & Service Operations Management The Impact of Supplier Inventory Service Level on View Details
Keywords: Sean Silverthorne
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
These findings challenge previous recommendations for optimal advice-seeking behavior. Harvard Business School Case 617-059 Flashion: Art vs. Science in Fashion Retailing Kate Wilson, retail View Details
Keywords: Sean Silverthorne
- 24 Nov 2009
- First Look
First Look: Nov. 24
Data Authors:Jonathan Haskel and Raffaella Sadun Publication:Chap. 7 in Producer Dynamics: New Evidence from Micro Data, edited by Timothy Dunne, J. Bradford Jensen, and Mark J. Roberts. The University of Chicago Press, 2009 Abstract The paper investigates the U.K.... View Details
Keywords: Martha Lagace
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
appraisal of opportunities for new business startups. Furthermore, analytics (not the data) should be a source of continuing competitive advantage. In his new book, Charles Duhigg describes how the retailer... View Details
Keywords: Re: James L. Heskett
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
Southwest Airlines, for instance, has continued as a legendary US-based service provider since its inception in 1971, IKEA of Sweden has evolved to teach the world’s retailers about the power of a well- defined and well-executed service... View Details
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
- 17 Nov 2015
- First Look
November 17, 2015
perhaps unlikely leader, Edna Gleason, organized California’s retail pharmacists and coordinated trade networks to monitor and enforce Resale Price Maintenance (RPM) contracts, a system of price-fixing, then known as “fair trade.”... View Details
Keywords: Sean Silverthorne
- 03 Nov 2016
- Op-Ed
Forget About Making College Affordable; Make it a Good Investment
degree, such as retail salesperson or cashier. One possible explanation for the highly uneven employment outcomes of college graduates is that the supply of graduates exceeds demand, at least for certain fields. The data support that.... View Details
- 30 Jan 2018
- First Look
January 30, 2018
Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven... View Details
Keywords: Sean Silverthorne
- September 2020 (Revised February 2024)
- Teaching Note
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
- 08 Jun 2010
- First Look
First Look: June 8
PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract View Details
Keywords: Martha Lagace
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details