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September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry

July 2008 (Revised April 2009)
Supplement

Philip McCrea: Once an Entrepreneur... (B)

By: William W. George

Philip McCrea is dealing with the aftermath of the move of his company and family from San Francisco to New Jersey (from the (A) case). Although the move goes well from a family perspective, his business runs into challenges when he merges it into a Canadian company... View Details

Keywords: Mergers and Acquisitions; Leadership; Failure; Ownership Stake; Work-Life Balance; Canada; New Jersey

24 Nov 2021
Interview

Best Buy: Hubert Joly

By: Guy Raz and Hubert Joly

In 2012, to say there was a crisis at Best Buy—is an understatement. In January, Forbes published an article with the headline: WHY BEST BUY IS GOING OUT OF BUSINESS.
Then, in March, the company reported a loss of $1.7 billion dollars, and in April, the CEO... View Details

December 1981 (Revised February 2010)
Case

Mike Miller (A)

Mike Miller, Harvard MBA '78, resigned his first job out of HBS within six months because he believed his personal values and learning objectives could not be accommodated. Students may discuss the problems of anticipating corporate culture, learning the ropes,... View Details

Keywords: Experience and Expertise; Values and Beliefs; Jobs and Positions; Organizational Culture; Personal Development and Career; Personal Characteristics

07 Nov 2005
Research & Ideas

Exit Interview: HBS Dean Kim Clark

management; in global research and scholarship; and in its commitment to values and leadership as core elements of its curriculum and mission.... View Details

Keywords: by HBS Alumni Bulletin Staff

29 Apr 2018
Working Paper Summaries

Analyzing the Aftermath of a Compensation Reduction

Keywords: by Jason Sandvik, Richard Saouma, Nathan Seegert, and Christopher Stanton; Service

January 1989 (Revised October 1993)
Background Note

Note: Valuing a Business Acquisition Opportunity

By: William E. Fruhan Jr.

Describes how to value an acquisition opportunity as a capital budgeting problem. Cash flows are discounted at the cost of capital and debt is deducted to value the equity capital of the target company. A key contribution of the note is the discussion of five methods... View Details

Keywords: Valuation; Acquisition; Opportunities

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by... View Details

Keywords: by Avery Forman; Food & Beverage

May 1992 (Revised February 1994)
Case

North American Free Trade Agreement: Free For Whom?

Mexico, the United States, and Canada have negotiated a North American Free Trade Agreement (NAFTA) that would create the largest free trade zone in the world. The union would build on the three-year-old Free Trade Agreement between the United States and Canada.... View Details

Keywords: Agreements and Arrangements; Trade; Canada; United States; Mexico

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March 1990
Supplement

OTISLINE (B)

Provides a brief update about the OTISLINE application and service center concept. Includes discussions of the chairman's perception of the impact of OTISLINE on customer service and the field organization's response to the OTISLINE service. Includes a description of a... View Details

Keywords: Technology; Service Operations; Customer Focus and Relationships; Construction Industry

October 2010 (Revised July 2012)
Case

Hewlett-Packard Company: CEO Succession in 2010

By: Jay W. Lorsch, Krishna G. Palepu and Melissa Barton

Mark Hurd resigned as the CEO of Hewlett Packard in 2010 after the board discovered that he had misfiled expense reports and paid an H.P. contractor for unsubstantiated work. After Hurd left H.P., he joined Oracle, an H.P. competitor. Soon thereafter, the H.P. board... View Details

Keywords: Ethics; Governing and Advisory Boards; Leadership Development; Management Succession; Competitive Strategy; Technology Industry

April 2020
Teaching Plan

Malcolm Turner at Vanderbilt

By: David G. Fubini, Amy Klopfenstein and James Barnett

This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of... View Details

Keywords: Organizations; Organizational Change and Adaptation; Organizational Culture; Sports; Planning; Strategic Planning; Education; Higher Education; Leadership; Leadership Style; Leading Change; Education Industry; Sports Industry; Tennessee

May 1983 (Revised November 1987)
Case

Technical Data Corp.: Business Plan

By: William A. Sahlman

Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details

Keywords: Business Plan

December 2008 (Revised February 2011)
Case

Evan Williams: From Blogger to Odeo (A)

By: Noam T. Wasserman and Louis-Philippe Maurice

For several months, founder-CEO Evan Williams has felt trapped, unable to control Odeo and its strategic direction. He longs for the "simple" days of Blogger, the previous venture he had co-founded. Although his Blogger experiences had included a major blow-up with his... View Details

Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Venture Capital; Information Technology Industry

November 22, 2021
Article

Manage Your Talent Pipeline Like a Supply Chain

By: Joseph B. Fuller and Matthew Sigelman

In supply-chain management, you get what you plan for. Companies understand that principle when it comes to the goods that they consume and produce, but not when it comes to the people they hire and train. For decades, companies have adopted a short-term, ad hoc... View Details

Keywords: Talent Management; Talent and Talent Management; Labor; Strategic Planning

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May 1983 (Revised December 1987)
Case

Technical Data Corp.

By: William A. Sahlman

Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details

Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry

September 2024 (Revised March 2025)
Supplement

Wemade: (Re)Establishing Trust in Blockchain Games (B)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So

This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details

Keywords: Blockchain; Cryptocurrency; Crypto Economy; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Financial Markets; Governance; Accounting Industry; Video Game Industry; South Korea

April 1993
Case

Sumiko Ito

By: David A. Thomas

Describes the life and career of the first Japanese female investment banker at Nomura Securities, Sumiko Ito, who later became a partner at Alex Brown, a U.S. investment bank. Organized around the major life events and career transitions Ms. Ito experienced. Set in... View Details

Keywords: Investment Banking; Personal Development and Career; Gender; Diversity; Cross-Cultural and Cross-Border Issues; Banking Industry; Financial Services Industry; Japan; England; United States

December 1996 (Revised October 1999)
Case

Kidder, Peabody & Co.: Creating Elusive Profits

By: Robert L. Simons and Antonio Davila

On April 17, 1994, Kidder, Peabody & Co. announced a $350 million charge against earnings resulting from the discovery of false trading profits. That same day, the termination of Joseph Jett's employment with the company was made public. By illustrating the mechanics... View Details

Keywords: Bonds; Governance Controls; Crime and Corruption; Financial Reporting; Profit; Financial Strategy

June 2019 (Revised October 2019)
Technical Note

Note on the Future of Commerce

By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb

In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises... View Details

Keywords: Trade; Demand and Consumers; Demographics; Transformation; Global Range; Organizational Change and Adaptation; Business Model; Leading Change; Retail Industry; Consumer Products Industry

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