Filter Results:
(3,679)
Show Results For
- All HBS Web
(3,679)
- People (2)
- News (705)
- Research (2,359)
- Events (26)
- Multimedia (18)
- Faculty Publications (940)
Show Results For
- All HBS Web
(3,679)
- People (2)
- News (705)
- Research (2,359)
- Events (26)
- Multimedia (18)
- Faculty Publications (940)
- 13 Mar 2017
- News
Hiding Products From Customers May Ultimately Boost Sales
- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- Research Summary
Managing Product Development in Rapidly Changing Environments
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
hired. The data is consistent with horizontal differentiation of CEO behavioral types and firm-CEO matching frictions. We estimate that 17% of sample CEOs are mismatched and that mismatches are associated with significant productivity... View Details
Keywords: Sean Silverthorne
- 01 Jun 2007
- News
Faculty Research Online
make performance reviews more productive and less distasteful. Should they be disengaged from the determination of compensation and, if so, how? Visit http://hbswk.hbs.edu/item/5563.html. Grooming Next-Generation Leaders Professors Earl... View Details
- 01 Sep 2007
- News
Faculty Research Online
recording industry seriously compete against free downloads? Do iTunes and P2P help each other in some ways? Associate Professor Ramon Casadesus-Masanell discusses recent research on competition in digital distribution. See... View Details
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of View Details
- 01 Sep 2011
- News
Faculty Research Online
fast-food formula for the local market. Teaching a ‘Lean Start-Up’ Strategy Most start-ups fail because they waste too much time and money building the wrong product before realizing too late what the right View Details
- 01 Dec 2012
- News
Faculty Research Online
long before the current recession took hold. Professors Michael Porter and Jan Rivkin discuss causes and possible solutions. Better by the Bundle? Video-game companies do it, fast-food restaurants, too. Why don't more companies bundle View Details
- 01 Mar 2010
- News
Faculty Research Online
consumers prefer single songs over music “bundles.” The result? It is time for the industry to rethink its products and prices, writes Associate Professor Anita Elberse. See http://hbswk.hbs.edu/item/6312.html. India Transformed? Insights... View Details
- July 1987
- Case
Altoona Corp.: Computer Products Division
By: Roger E. Bohn and Robert H. Hayes
A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
Keywords: Factories, Labs, and Plants; Volatility; Performance Consistency; Performance Improvement; Performance Productivity; Quality; Mathematical Methods; Hardware; Manufacturing Industry
Bohn, Roger E., and Robert H. Hayes. "Altoona Corp.: Computer Products Division." Harvard Business School Case 688-010, July 1987.
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- September 2009
- Case
Peter Schultz at The Scripps Research Institute
By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington
Peter Schultz, Professor of Chemistry at The Scripps Research Institute, managed an extremely productive lab. This case examines how Schultz recruited, motivated and inspired the students and scientists that worked with him. View Details
Keywords: Higher Education; Factories, Labs, and Plants; Research and Development; Recruitment; Selection and Staffing; Management Style; Motivation and Incentives; Leadership Style
Bowen, H. Kent, Alison Berkley Wagonfeld, and Courtney Purrington. "Peter Schultz at The Scripps Research Institute." Harvard Business School Case 910-408, September 2009.
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
on rapid rotations. New research considers the wisdom of frequent assortment rotation in cases in which a retailer has many new varieties of a product to sell—nine different silver necklaces, say, or 17... View Details
- 01 Mar 2008
- News
Faculty Research Online
and Indian scientists and engineers have made an unexpectedly large contribution to U.S. technology formation over the last thirty years, according to new research by Assistant Professor William Kerr. But that trend may be ebbing, with... View Details
- 17 Sep 2012
- News
Blue Skies, Distractions Arise: How Weather Affects Productivity
- Web
Finance - Faculty & Research
be more productive than we could at other institutions. Recent Publications Corporate Actions as Moral Issues By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt 2024 | Working Paper | Faculty Research We... View Details
- 14 Aug 2012
- Working Paper Summaries