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Show Results For
- All HBS Web
(14,072)
- People (13)
- News (3,511)
- Research (6,929)
- Events (174)
- Multimedia (285)
- Faculty Publications (5,216)
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- January 1979 (Revised February 1987)
- Background Note
Note on Market and Consumer Research
Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making. View Details
Reibstein, David J., and L. Scott Ward. "Note on Market and Consumer Research." Harvard Business School Background Note 579-136, January 1979. (Revised February 1987.)
- April 1994 (Revised November 1998)
- Case
Kendall Square Research Corporation (A)
By: William J. Bruns Jr.
Kendall Square Research was a small competitor in the supercomputer industry. As sales grew rapidly in 1992 and early 1993, the company sold stock to the public for the first time and analysts forecast higher earnings for 1993. However, when the company's revenue... View Details
Bruns, William J., Jr. "Kendall Square Research Corporation (A)." Harvard Business School Case 194-068, April 1994. (Revised November 1998.)
- Research Summary
CURRENT RESEARCH PROJECTS:
Corporate Restructuring and Governance in East Asia
Economic Development and Political Change in China: village elections, grassroots governance, and township finance and fiscal politics View Details
Economic Development and Political Change in China: village elections, grassroots governance, and township finance and fiscal politics View Details
- Research Summary
Current Research Interests
- September 2000 (Revised January 2001)
- Case
Managing IBM Research in Internet Time
IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details
Chesbrough, Henry W. "Managing IBM Research in Internet Time." Harvard Business School Case 601-058, September 2000. (Revised January 2001.)
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
For many decades, corporate research and development has been pretty much an "inside job." The road to innovative new products and services began and ended with a company's internal R&D. But according to HBS assistant... View Details
Keywords: by Jim Aisner
- November 1991
- Case
Bell Communications Research
Corey, E. Raymond. "Bell Communications Research." Harvard Business School Case 592-047, November 1991.
- Research Summary
Research and Publication Interests
Michelle Craig McDonald is currently writing a Harvard Business School case study on the impact of the International Coffee Act on small producers. She is interested in early American economic development, especially the role of foreign trade and re-exported... View Details
- 12 Feb 2016
- Working Paper Summaries
Enhancing the Practical Relevance of Research
- October 2007
- Article
Methodological Fit in Management Field Research
By: A. C. Edmondson and S. E. McManus
Methodological fit, an implicitly valued attribute of high-quality field research in organizations, has received little attention in the management literature. Fit refers to internal consistency among elements of a research project--research question, prior work,... View Details
Edmondson, A. C., and S. E. McManus. "Methodological Fit in Management Field Research." Academy of Management Review 32, no. 4 (October 2007).
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market research has dipped for four consecutive quarters, and chief... View Details
Keywords: by John Quelch
- 27 Feb 2012
- Research & Ideas
When Researchers Cheat (Just a Little)
Leslie K. John is keenly aware of the pressure researchers feel to get results. When her graduate studies in behavioral decision research didn't produce significant findings that led to publication in a... View Details
- 2019
- Chapter
Quantitative and Qualitative Methods in Organizational Research
By: Amy C. Edmondson and Tiona Zuzul
Selecting the appropriate method for a given research question is an essential skill for organizational researchers. High-quality research involves a good fit between the methods used and the nature of the contribution to the literature. This article describes a... View Details
Edmondson, Amy C., and Tiona Zuzul. "Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
- 2015
- Other Teaching and Training Material
Marketing Reading: Marketing Intelligence
By: Robert J. Dolan and Leslie K. John
This reading provides the basic knowledge a marketing manager needs in order to choose the right combination of research methods, as well as the best way to present research findings to stakeholders. Furthermore, this Reading shows how effective decision making hinges... View Details
Dolan, Robert J., and Leslie K. John. "Marketing Reading: Marketing Intelligence." Core Curriculum Readings Series. Harvard Business Publishing 8191, 2015.
- September 1998
- Background Note
ZMET Research Process, The
By: Gerald Zaltman
The steps in the ZMET interview are listed and defined as well as information on using the data. View Details
Keywords: Research
Zaltman, Gerald. "ZMET Research Process, The." Harvard Business School Background Note 599-056, September 1998.
- March 2001
- Article
Consumer Research for Consumers
By: Max Bazerman
Bazerman, Max. "Consumer Research for Consumers." Journal of Consumer Research 27, no. 4 (March 2001): 499–504. (Reprinted in F. Maidment (Ed.) Powerweb: Introduction to Business, McGraw-Hill, 2003.)
- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
says, "will kill us financially and medically it will ruin our economy, deny us the health care services we need, and undermine the important genomic research that can fundamentally improve the practice of medicine and control its... View Details
- 2011
- Article
Organizational Errors: Directions for Future Research
By: Paul S. Goodman, Rangaraj Ramanujam, John S. Carroll and Amy C. Edmondson
The goal of this paper is to promote research about organizational errors—i.e., the actions of multiple organizational participants that deviate from organizationally specified rules and can potentially result in adverse organizational outcomes. To that end, we advance... View Details
Keywords: Research; Organizations; Interests; Managerial Roles; Governing Rules, Regulations, and Reforms; Management Practices and Processes; Learning
Goodman, Paul S., Rangaraj Ramanujam, John S. Carroll, and Amy C. Edmondson. "Organizational Errors: Directions for Future Research." Research in Organizational Behavior 31 (2011): 151–176.