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Show Results For
- All HBS Web
(428)
- People (1)
- News (216)
- Research (128)
- Events (2)
- Multimedia (77)
- Faculty Publications (81)
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- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
by radio stations improves their capability to respond to entry by TV stations. Our research builds on and extends literatures on platforms and learning-by-doing and offers practical implications for managers in two-sided market settings.... View Details
Keywords: Sean Silverthorne
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
studied, example of this phenomenon is listener-supported public radio. It is costly for public radio stations to coordinate their viewers so that they all contribute at a sufficient level, and stations put considerable effort into... View Details
Keywords: Re: Gunnar Trumbull
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace... View Details
Keywords: by Jim Aisner
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered... View Details
Keywords: Sean Silverthorne
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
and 1920. First came the telegraph, which led to the development of the modern newspaper industry, and then radio and motion pictures, which together created the first real mass entertainment market. There followed a period of evolution,... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details
Keywords: by John Quelch
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a View Details
Keywords: Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
newsletters, syndicated columns, and eventually a radio program. In 1919 he founded Babson College, today a highly respected institution, to provide him with a pool of workers for his forecasting business. Others, like Irving Fisher, were... View Details
Keywords: by Sean Silverthorne
- 24 Sep 2001
- Research & Ideas
Five Questions for Debora L. Spar
that begged the U.S. government to regulate the radio market in the late 1920s, and firms that pushed the British state to finally put an end to piracy. In retrospect, of course, it all makes sense: for once entrepreneurs have carved out... View Details
Keywords: by Sean Silverthorne
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
radio on the way back from work, get home, tune into a program on another network, and be perfectly content. But there are other reasons for the lower ratings as well. Unlike the Summer Games, the Winter Olympics presents fewer sports... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
internally. Program developers felt they were at the mercy of broadcast commissioners and that they were being treated unfairly, having to endure a long bureaucratic process that ended in their show proposals being rejected more than half the time. The View Details
Keywords: by Rosabeth Moss Kanter
- 10 Oct 2007
- First Look
First Look: First Look: October 10
through which U.S. doctors get their first jobs and auctions through which the Federal Communications Commission sells licenses for parts of the radio broadcast spectrum. They have also created market-like allocation procedures that... View Details
Keywords: Martha Lagace
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a... View Details
Keywords: Dina Gerdeman
- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger... View Details
Keywords: Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
developing countries. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708030 Opening Pandora's Box Harvard Business School Case 607-135 Pandora.com provided a highly customizable online radio service... View Details
Keywords: Martha Lagace
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
executive editor (1992), and finally managing editor, he created a strategy for the magazine as a cutting-edge journal of "ideas, strategies, and solutions for decision makers." He has done daily broadcasts on "The New Economy" for the CBS View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
including Cox, Times Mirror, and Newhouse, had corporate parents that owned both newspapers and broadcasting properties. Another thirteen were owned by parents that owned TV and/or radio stations, but no newspapers. This group included... View Details