Publications

October 1999 (Revised March 2000)
Case

HP Consumer Products Business Organization: Distributing Printers via the Internet

By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott

In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details

Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry

2015
Book

How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network

By: Shane Greenstein

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details

December 2011 (Revised June 2014)
Case

From Paperback to the Future: The Penguin Group and Book Country

By: Mukti Khaire

Keywords: Publishing; Books; Publishing Industry

March 2018
Case

GoFundMe: The Giving Layer of the Internet

By: Scott Duke Kominers and Allison M. Ciechanover

By 2017, GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. View Details

Keywords: Growth and Development Strategy; Expansion; Philanthropy and Charitable Giving; Technology Industry

June 2001
Teaching Note

Cisco Systems: Building Leading Internet Capabilities TN

By: Richard L. Nolan

Teaching Note for (9-301-133). View Details

Keywords: Information Technology Industry

Fast Answer

Music industry statistics

href="https://www.library.hbs.edu/Services/Industry-Highlights-Newsletters" target="_blank">Highlights newsletter: Entertainment & Media Sign up for the bi-weekly industry focused newsletter published by... View Details

November 1996 (Revised June 1999)
Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details

Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

01 Jun 2001
News

Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution

Quick. What does the word “philanthropy” conjure up? Large foundations? Well-heeled patrons? Reams of direct mail? How about nimble start-ups, passionate entrepreneurs, and powerful technology? That’s the new world of philanthropy, one the View Details

Keywords: Anne Kavanagh; News, Library, Internet, and Other Services; Information

01 Oct 2000
News

After the Revolution: Putting the Internet in Perspective

a huge difference in economies," Nolan stated, adding that since drugstore.com entered the field, many more health-related Internet companies have followed. "Once a dot-com comes into an industry, the View Details

Keywords: Margie Kelley

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

large companies like WPP. In industry consolidation, different companies have been combined, and the question is how to get the Internet piece positioned relative to the traditional piece happening. We are... View Details

Keywords: by Julia Hanna; Publishing; Publishing; Publishing

August 2003
Case

Wintel (D): From the Internet to Multi-Market Coordination

By: David B. Yoffie

Supplements the (A) case. View Details

Keywords: Computer Industry

April 2001
Teaching Note

Marshall Industries TN

By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman

Teaching Note for (9-899-239). For book only - not listed on case. View Details

Keywords: Internet and the Web; Transformation; Service Delivery; Technological Innovation; Compensation and Benefits; Distribution Industry

November 2012
Case

Bonnier: Digitalizing the Media Business

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen

The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details

Keywords: Media And Publishing; Media; Publishing Industry; Publishing Industry