Publications

November 1976 (Revised November 1980)
Background Note

A Brief Note on Social Motives

By: John J. Gabarro

Briefly describes in management terms the three social motives: Need for achievement; need for power; need for affiliation. Also briefly reviews the implications of the work of David McClelland, David Winters, and others for motivation within organizational settings.... View Details

Keywords: Motivation and Incentives

17 Jun 2009
Working Paper Summaries

Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-Cultural Relationships

Keywords: by Roy Y.J. Chua & Michael W. Morris

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

May 2016
Article

Transformation of Health Care—Perspectives of Opinion Leaders

By: Joanne Disch, Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall and Shelley Fuld Nasso

"What Health System Transformations Do You Believe Are Necessary for the Future of Health Care?" We need to transform to a true value-based health care delivery system. That means organizing care around medical conditions, not simply around hospitals and doctors. We... View Details

Keywords: Perspective; Health Disorders; Performance Improvement; Health Care and Treatment; Transformation; Health Industry

2009
Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou

Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury

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2011
Book

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

By: Teresa M. Amabile and Steve J. Kramer

The most effective managers have the ability to build a cadre of employees who have great inner work lives-consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine... View Details

2014
Article

Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off

By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton

While a great deal of research has shown that people with more money are somewhat happier than people with less money, our research demonstrates that how people spend their money also matters for their happiness. In particular, both correlational and... View Details

Keywords: Prosocial Spending; Well-being; Happiness; Money; Spending; Welfare; Philanthropy and Charitable Giving

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27 Sep 2017
Research & Ideas

What Happens When Ordinary People Get Creative?

was like their little news bulletin was incomplete without telling us about that psychological impact. And that suggests to me that there’s something big here that needs to be investigated more.” Amabile is... View Details

Keywords: by Carmen Nobel

21 Jan 2021
Blog Post

How I Used the HBS Community to Hone My Professional Goals

I had some idea early on in my career that I wanted to get my MBA, but to be honest I did not have a plan or roadmap for when I wanted to pursue this goal. I graduated from the University of Michigan with degrees in Psychology and... View Details

10 Jul 2007
Working Paper Summaries

The Persuasive Appeal of Stigma

Keywords: by Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney & Dan Ariely

January–February 2023
Article

Rethink Your Employee Value Proposition: Offer Your People More Than Just Flexibility

By: Mark Mortensen and Amy C. Edmondson

A lot of leaders believe that the formula for attracting and keeping talent is simple: Just ask people what they want and give it to them. The problem is, that approach tends to address only the material aspects of jobs that are top of employees’ minds at the moment,... View Details

Keywords: Compensation and Benefits; Retention; Recruitment; Mission and Purpose; Organizational Culture; Satisfaction

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January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details

07 May 2024
Cold Call Podcast

Lessons in Business Innovation from Legendary Restaurant elBulli

Keywords: Re: Michael I. Norton; Food & Beverage

25 Jan 2022
Research & Ideas

More Proof That Money Can Buy Happiness (or a Life with Less Stress)

happiness that money can bring, I think we are missing something,” says Jachimowicz, an assistant professor of business administration in the Organizational Behavior Unit at HBS. “We also need to think about all of the worries that it can... View Details

Keywords: by Michael Blanding

January – February 2011
Article

Creating Shared Value

By: Michael E. Porter and Mark R. Kramer

The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details

Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation

17 Sep 2014
Sharpening Your Skills

Sharpen Your Negotiation Skills

today's complex financial environment, dealmaking is blending into a merger of negotiations and auctions. The Potential Downside of Win-Win What happens when a wonderful agreement ignores the needs of consumers? WORKING PAPERS View Details

Keywords: by Sean Silverthorne

May 2016
Case

Seaside Organics

By: Howard H. Stevenson and Alisa Zalosh

This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance... View Details

Keywords: Business Growth and Maturation; Organizational Structure; Personal Development and Career; Entrepreneurship; Personal Characteristics; Business Startups; Business Strategy; Conflict and Resolution; Agriculture and Agribusiness Industry

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held consumer needs and desires. Other... View Details

Keywords: by Martha Lagace; Consumer Products

January 2024
Case

Deion Sanders: The Prime Effect

By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani

In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many... View Details

Keywords: Leadership Style; Leading Change; Management Style; Race; Prejudice and Bias; Sports; Experience and Expertise; Sports Industry; United States; Colorado