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- All HBS Web (477)
- Faculty Publications (78)
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- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well,... View Details
Keywords: by Martha Lagace
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire to have fair skin. The View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
indicator we document that 1) inflow-driven buying pressure by mutual funds has a pronounced and persistent stock price impact, 2) the probability of an SEO increases by 59%, 3) insider sales increase by 7%, and 4) the probability of... View Details
Keywords: Sean Silverthorne
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
business in the United States. The book introduces readers to innovative business leaders, like Francis Cabot Lowell, who helped bring textile manufacturing, and the Industrial Revolution, to New England; Lydia Pinkham, who pioneered advertising techniques, including... View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
develop, produce, and implement relevant, resonant promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is best served through the coordination and integration of... View Details
Keywords: Sean Silverthorne
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
occurred early in 1995 that revealed the commitment of the executive leadership team both to the new strategy and to the Balanced Scorecard. The winter (first quarter) of 1995 was unusually warm in North America. Sales of home heating oil... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
sensitivity to ambiguity also predicted a greater frequency of arrests. Together, these data suggest that alterations in cost-benefit decision-making under conditions of ambiguity may promote antisocial behavior. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 09 Apr 2018
- Sharpening Your Skills
The Dark Side of Performance Bonuses
glitzy world of Las Vegas to steamy laundry plants in Asia. The results these studies have uncovered are important to understand for org designers, compensation committees, and any function such as sales that depends on incentives to... View Details
Keywords: by Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
agencies to promote psychological science in the spirit of President Obama's order. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50170 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan... View Details
Keywords: Sean Silverthorne
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
should be rewarded and incentives designed to encourage that. Says Bazerman, "Executives sometimes complain to me that their sales force is sacrificing profitability for revenue by lowering prices to make more sales. So I ask them,... View Details
Keywords: by Garry Emmons
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
economies—for understanding and managing the development of the space economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54487 in press Current Opinion in Psychology Making Seconds Count: When Valuing Time Promotes... View Details
Keywords: Dina Gerdeman
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
sort of promotion what do we really want to get out of this? Do we want to get brand awareness, brand engagement? We want people tweeting. But then the question is, how does that translate into sales down... View Details
- 12 Aug 2014
- First Look
First Look: August 12
doing this financial analysis, Marisa received lots of mentoring from the vice presidents she worked with. Marisa believed that she had done well and would soon be promoted so that she could originate her own deals. However, she is... View Details
Keywords: Sean Silverthorne
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
Indonesia that enables merchants and creators to showcase and sell products promoted by creators. YouTube, Instagram, and Pinterest all have shoppable posts. Longer-form content. TikTok began with a 15-second limit. It announced in... View Details
Keywords: by John Deighton and Leora Kornfeld
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Leadership Top-down Participative Focus Structure and systems Culture Planning Programmatic Emergent Motivation Incentives lead Incentives lag Consultants Large/ knowledge-driven Small/ process-driven That is, each of them does promote... View Details
Keywords: by Michael Beer & Nitin Nohria
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
casual interactions are the first to “go missing” in the virtual environment. Establishing opportunities for informal “water cooler” conversations could go a long way in promoting belonging. To learn more, read 6 Ways to Support... View Details
Keywords: by Sean Silverthorne
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
- 24 Mar 2015
- First Look
First Look: March 24
Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
deployable, as TaKaDu engineers were spending up to two months implementing the system per client. Peleg also wondered if the company should continue to pursue sales leads from anywhere in the world or focus on one geographic market (and... View Details
Keywords: Sean Silverthorne