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Show Results For
- All HBS Web
(2,939)
- People (4)
- News (686)
- Research (1,699)
- Events (21)
- Multimedia (31)
- Faculty Publications (987)
- March 2016 (Revised March 2022)
- Teaching Note
Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)
By: John Beshears
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, chief scientist at Express Scripts, as he... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Health Care and Treatment; Service Industry; Pharmaceutical Industry
- May 2014 (Revised September 2015)
- Teaching Note
The Promotion Process at Chung and Dasgupta, LLP
By: Ian Larkin and Karen Huang
Teaching Note for 914-044, 914-045, 914-046 and 914-047. View Details
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- May–June 1983
- Article
It's Time to Make Trade Promotion More Productive
By: John A. Quelch
Quelch, John A. "It's Time to Make Trade Promotion More Productive." Harvard Business Review 61, no. 3 (May–June 1983): 130–136. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 56-62 and in 18, pp. 86-92.)
- July 1998
- Article
Price Promotions and Trade Deals with Multiproduct Retailers
By: R. Lal and Miguel Villas-Boas
Lal, R., and Miguel Villas-Boas. "Price Promotions and Trade Deals with Multiproduct Retailers." Management Science 44, no. 7 (July 1998).
- 24 Jun 2008
- News
Firms more inclined to promote insiders as CEO
- 22 Aug 2018
- News
The Promotion That Comes Without the Pay Raise
- 24 Apr 2014
- News
SHE builds confidence, promotes education, and creates jobs
Elizabeth Scharpf (MBA/MPA 2007) founded a business that improves the health and hygiene of millions of women. But her goal is much bigger: empowering women by fostering entrepreneurship. Sustainable Health Enterprises (SHE) brings affordable sanitary pads to millions... View Details
- 08 Mar 2011
- Working Paper Summaries
Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior
Keywords: by Francesca Gino & Sreedhari D. Desai
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt of lightning shivering the key at the end of a kite (Franklin). In the common imagination,... View Details
Keywords: by Michael Blanding
- September 2019
- Supplement
Fred Reichheld - Creator of Net Promoter Score
By: Boris Groysberg
Video supplement for HBS Case Study "California Closets: Organizing the Customer Experience" product no. 419-004 View Details
Groysberg, Boris. "Fred Reichheld - Creator of Net Promoter Score." Harvard Business School Multimedia/Video Supplement 420-703, September 2019.
- 17 Sep 2024
- News
Failing Wisely' Can Promote a Safer Healthcare System
- December 2020
- Article
Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus
By: F. Gino, T. Casciaro and M. Kouchaki
Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in... View Details
Keywords: Networking; Impurity; Morality; Motivation; Regulatory Focus; Networks; Attitudes; Moral Sensibility
Gino, F., T. Casciaro, and M. Kouchaki. "Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus." Journal of Personality and Social Psychology 119, no. 6 (December 2020).
- 2010
- Working Paper
Do Call Centers Promote Education? Evidence from India
By: Emily Fair Oster and Mary Bryce Millett
Over the last two decades in India there have been large increases in outsourced jobs and large increases in schooling rates, particularly in English. Existing evidence suggests the trends are broadly related. In this paper we explore how localized these impacts are;... View Details
- April 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video Index
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video Index." Harvard Business School Video Supplement 594-124, April 1994.
- 1 May 2003
- Conference Presentation
How Leaders Promote Learning in Interdisciplinary Action Teams
By: A. Edmondson
- October 2019 (Revised February 2023)
- Supplement
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
By: V. Kasturi Rangan and Courtney Han
Rangan, V. Kasturi, and Courtney Han. "Gupta Media Supplement: Governors Ball Overview and Promotional Materials." Harvard Business School Supplement 520-039, October 2019. (Revised February 2023.)
- 25 Aug 2010
- Working Paper Summaries