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- All HBS Web
(391)
- News (126)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (19)
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- 18 Sep 2019
- Op-Ed
WeWork—The IPO That Shouldn’t?
not to frame a public offering." To ameliorate some of the criticism, and to salvage its IPO, WeWork recently pivoted. It proposed its IPO valuation of $47 billion be slashed, added a woman to its board of directors, and, this past... View Details
- 06 Feb 2013
- What Do You Think?
Is ‘Conscious Capitalism’ an Antidote to Income Inequality?
but it is all too easy to fill in the 'facts' after history takes place, and then very difficult to duplicate in another arena." Gerald Nanninga added " capitalism has a bias for making money Hence, one needs to make social good more... View Details
Keywords: by James Heskett
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
advantage. Lagace: What advice do you have for conventional firms looking to explore platforms? Yoffie: There are three potential strategies. You can belong to an existing platform, buy a platform if time to market is critical, or build... View Details
Keywords: by Martha Lagace
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
portion of your full product catalog—and leaving customers to wonder what you’ll offer next? Or is it better to display all your wares at once, in hopes of encouraging a shopping spree? For example, is a customer more likely to buy three... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
through the aisles to buy something at full price, increasing the store’s bottom line. When it comes to the online environment, however, retailers have fallen all over themselves to do the opposite—putting discounted items front and... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
different types of advertising—candidates' own ads versus outside ads—and personal selling from field operations—in the form of door-to-door visits and phone calls to voters—affect voter preferences? And how do these campaign activities... View Details
Keywords: by Dina Gerdeman
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
ratings star added on a Yelp restaurant review translated to anywhere from a 5-percent to 9-percent effect on revenues. Local, independent restaurants were the most affected by reviews, probably because diners have little information... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
how they're marketing themselves? Youngme Moon: Many mature service industries are in a service "arms race" in which they keep adding more and more services cumulatively over time. But consumers don't always want "more and... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
particular that involve the largest number of unsupervised or poorly supervised suppliers. First, any advertiser buying pay-per-click ads is subject to the problem of click fraud, among other problems... View Details
- 07 Mar 2018
- Research & Ideas
Electronic Health Records Were Supposed to Cut Medical Costs. They Haven't.
twice the administrative overhead found in Canada and is significantly higher than most other high-resource countries. Adoption of certified EHR systems was seen as a potential antidote. By digitizing patient records and adding billing... View Details
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
advertising. “Government is a giant customer. They buy a lot of stuff” Harvard Business School professor Mitchell Weiss explores this strategy pivot in a new case on Bigbelly, co-written with case researcher Christine Snively, that looks... View Details
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
tangible features) of the product." He concurs with Balu Rajagopal who wrote, "The marketing 4 Ps are still a valid framework but the Internet has added a new dimension—interactivity. ... If there is a case to be made for a new... View Details
Keywords: by James Heskett
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that consumers all over the world... View Details
- 14 Apr 2014
- Research & Ideas
Difficulties for Women Bridging Racial, Generational, and Global Divides
inalienable rights, may not be an added power to hold us at bay?") “Depending heavily on token women could be problematic” The rhetoric surrounding Obama vs. Clinton was reminiscent of that dynamic, Giddings said. "We keep falling into... View Details
Keywords: by Carmen Nobel
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
buy the right to retransmit the games and sell ad space to their local advertisers. Another key principle of the Economics of Attention is that attention is valued in a "superlinear" manner, which... View Details
- 12 Jul 2016
- First Look
July 12, 2016
School Case 716-449 ASOS PLC Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16–25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores,... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
another company. This came as a shock to the CEO, who, despite nixing the ad campaign, had been quite impressed with the other elements of the marketing program and the thoroughness with which they had been planned. What he had failed to... View Details
- 10 Feb 2015
- First Look
First Look: February 10
the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the performance response to View Details
Keywords: Sean Silverthorne
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Brian Kenny: What motivated you to write the case? Why were you interested in it? Thales Teixeira: Some of my research is on the economics of attention and online reviews have amassed a vast amount of attention nowadays. People have changed their behavior in terms of... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more... View Details
Keywords: by Frank V. Cespedes