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- All HBS Web
(219)
- People (1)
- News (82)
- Research (108)
- Multimedia (17)
- Faculty Publications (91)
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- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- February 2000 (Revised April 2000)
- Case
RadioShack
By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell
Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access. View Details
Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081, February 2000. (Revised April 2000.)
- July 2000 (Revised May 2002)
- Case
Gateway: Moving Beyond the Box
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result. View Details
Keywords: Transition; Change Management; Valuation; Service Operations; Service Delivery; Distribution Channels; Computer Industry; Electronics Industry; United States
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
Professor Ryan Buell and doctoral student Moon Soo Choi caught my eye recently. Their study of a credit card offering to almost 400,000 customers of Commonwealth Bank, Australia’s largest, found that a... View Details
Keywords: by James Heskett
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
language barrier, and cultural differences—Japan is as different from China as the moon is from Europe—having the Research Center as a base has made a tremendous difference," he observes. Executive Director Camille Tang Yeh (MBA '80)... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
change observation and trying to fix some of the biggest problems on Earth, the space economy is now interwoven in our everyday lives,” says Weinzierl, who is also the Joseph and Jacqueline Elbling Professor of Business Administration.... View Details
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
the organization together and promote coordination and teamwork. If the organization is a country, then one can only imagine the difficulty of effectively managing all of its individual components. South Korea’s leadership under president View Details
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