Publications

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January 2004 (Revised August 2007)
Teaching Note

Internet Customer Acquisition Strategy at Bankinter (TN)

By: Francisco de Asis Martinez-Jerez and V.G. Narayanan

Teaching Note to (9-103-021). View Details

Keywords: Banking Industry; Information Technology Industry; Spain

June 2003
Module Note

Control in Inter-organizational Settings

Describes the main themes of the module on control in interorganizational settings, which instructors can teach as part of a second-year MBA course on control. Identifies the root causes of control problems in interorganizational settings and identifies principles for... View Details

Keywords: Curriculum and Courses; Governance Controls; Policy; Organizational Design; Problems and Challenges

June 2003
Module Note

Design and Implementation of Activity-Based Cost Systems

Describes the main themes of the module on the design and implementation of an activity-based costing (ABC) system. Instructors can teach this module to second-year MBA students who have been exposed to activity-based costing in their first-year core accounting... View Details

Keywords: Cost Accounting

June 2003
Article

Activity Based Pricing in a Monopoly

Keywords: Price; Monopoly

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May 2003
Background Note

How to Induce Retailers to Reduce Stockouts?

Describes how the lack of incentive alignment between retailers and their vendors can lead to stockouts. Also describes various means to reduce incentive misalignment and hence stockouts. View Details

Keywords: Motivation and Incentives; Supply Chain Management; Order Taking and Fulfillment; Distribution; Alignment; Business Strategy; Consumer Products Industry; Industrial Products Industry; Retail Industry

Educators

April 2003
Teaching Note

Achieving Customer Satisfaction at Pizza Hut (TN) (A) and (B)

Teaching Note for (2-101-006) and (2-101-042). View Details

Keywords: Food and Beverage Industry; Service Industry

April 2003
Teaching Note

Firestone/Ford Trie Controversy (TN) (A) and (B), The

Teaching Note for (9-101-034) and (9-101-087). View Details

Keywords: Auto Industry

April 2003 (Revised April 2008)
Teaching Note

Store24 (TN)

By: Dennis Campbell, Susan L. Kulp and V.G. Narayanan

Teaching Note for (9-103-058). View Details

Keywords: Retail Industry

March 2003
Teaching Note

Andina Bottling Co. (TN)

Teaching Note for (9-102-040). View Details

Keywords: Distribution Industry; Food and Beverage Industry

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

Educators