Professor Robin Ely - Publications - Faculty & Research

17 Jun 2019
News

‘How Perfect Do I Need to Be?’

06 Mar 2017
News

Harvard Reveals Blueprint for Avoiding Stock Crashes

27 Nov 2013
News

Three Strategy Lessons From the Latest Round of Xbox vs. PlayStation

Mar 2012
Article

How to Make Finance Work

Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by... View Details

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

to lose money if they grant price discounts in-store to inquiring customers—although some will do so to appease an angry customer or through a sense of fairness. In some cases, however, self-matching is the best strategy to earn higher profits, says Harvard Business... View Details

Keywords: by Dina Gerdeman; Retail

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

overcome decades of TV footage of soldiers and tanks that linger in the mind. To Harvard Business School marketing professor Elie Ofek, it’s more proof that influencing long-held perceptions about a region... View Details

Keywords: by Danielle Kost; Tourism

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail