Filter Results:
(276)
Show Results For
- All HBS Web (276)
- Faculty Publications (44)
Show Results For
- All HBS Web (276)
- Faculty Publications (44)
- 18 Dec 2012
- First Look
First Look: December 18
of Research in Marketing 29 (2012) Abstract We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical View Details
Keywords: Carmen Nobel
- 28 Oct 2014
- First Look
First Look: October 28
associated with high used ship prices and heightened industry investment in new ships, but we forecast low future returns. We propose and estimate a behavioral model of industry cycles that can account for the evidence. In our model, firms over-extrapolate exogenous... View Details
Keywords: Carmen Nobel
- 01 Jul 2020
- Blog Post
How SVMP Helped Me Take My Next Steps (2+2) and Find Myself
Through what at the time felt like sheer luck, I landed an internship at Procter & Gamble on the Dish Engineering team between my sophomore and junior year. That internship taught me a lot about what a “corporate job” in the Consumer and View Details
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
ideas, assesses their importance today, and explores their potential for the future. Through its wide historical focus, this Reader challenges the widespread assumption that creativity research is mainly a product of the second half of... View Details
Keywords: Dina Gerdeman
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and burden. In recent weeks, the focus has begun to shift towards... View Details
Keywords: by Hong Luo and Alberto Galasso
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
time, not more money When people invest too much time and energy into making more money, it’s often because they assume the extra cash will bring greater happiness. But they are wrong. People with more free time are actually happier, healthier, and more View Details
Keywords: by Dina Gerdeman
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
received. After all, Carrier’s decision came just after another organization did precisely what Carrier did and was able to pull it off without creating a firestorm. Regardless of what Carrier is doing to defray the shocks of the move to... View Details
- 11 Apr 2017
- First Look
First Look at New Research, April 11
treated with unproductive therapies while more easily uncovering therapeutic signals. However, such research initiatives alone will not deliver new medicines to patients in the absence of strong incentives to bring new products to market.... View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost View Details
- 11 Nov 2014
- First Look
First Look: November 11
reached their limits; third, some products affecting the health and rights of the people as well as the related entities' behavior are challenging the legal and moral bottom line. These three aspects are required to establish a new... View Details
Keywords: Sean Silverthorne
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
permanent cash flow shocks and transitory discount rate shocks to asset prices and returns. An increase in the cross-country correlations of cash flow shocks raises the risk of... View Details
Keywords: Dina Gerdeman
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
culture relate to its strategy. Use all this understanding to place innovative bets. This is what the early leaders of GM did. And this is what several generations of executives—beginning in the 1970s with the first oil shocks and the... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
experiences are enhanced for everyone involved. There are three barriers that can prevent us from productively engaging: 1) not being able to help, 2) not knowing how to help, and, 3) not believing our help is important. Organizations... View Details
Keywords: by Dina Gerdeman
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
companies, the companies that hire them, the types of problems that economists are currently working on, and the areas of academic research that have emerged in relation to these problems. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55011... View Details
Keywords: Dina Gerdeman
- 02 Jul 2013
- First Look
First Look: July 2
relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details
Keywords: Anna Secino
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a “ship-to-store” (STS) functionality that allows customers to ship products to their local store free of... View Details
Keywords: Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
achieve better outcomes in competitive contexts. Working PapersAre There Too Many Safe Securities? Securitization and the Incentives for Information Production Authors:Samuel G. Hanson and Adi Sunderam Abstract We present a model that... View Details
Keywords: Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
property (IP) protection to safeguard their competitive advantages. However, the majority of recent patent litigation is driven by nonpracticing entities (NPEs), firms that generate no products but instead amass patent portfolios for the... View Details
Keywords: Carmen Nobel
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
consumers are veering away from soft drinks, so they are already adding healthier alternatives to their product lines. "There could be situations where graphic warning labels could make people feel badly about themselves, so are we... View Details