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Publications

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    • All HBS Web  (574)
      • Faculty Publications  (115)

      Product DifferentiationRemove Product Differentiation →

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      • Article

      Positioning The Nation State

      By: John A. Quelch and Katherine E. Jocz
      Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
      Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
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      Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
      • April 2005
      • Case

      Handleman Company

      By: Janice H. Hammond and Kevin Dolan
      Describes the organization and operations of the Handleman Co., an intermediary in the music industry that buys recorded music and resells it to mass retailers such as Wal-Mart. The company provides distribution, inventory management, retail merchandising, and category... View Details
      Keywords: Business Organization; Music Entertainment; Cost Management; Growth and Development; Business or Company Management; Distribution Channels; Problems and Challenges; Risk and Uncertainty; Online Technology; Value Creation; Music Industry
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      Hammond, Janice H., and Kevin Dolan. "Handleman Company." Harvard Business School Case 605-024, April 2005.
      • July 2004 (Revised January 2007)
      • Case

      H&R Block and "Everyday Financial Services"

      By: Peter Tufano and Daniel Schneider
      H&R Block, the U.S. market leader in tax preparation services, must decide whether to offer financial services to its low-income clients. H&R Block is facing increased competition from branded and nonbranded tax preparers, and the number of returns prepared by the... View Details
      Keywords: Financial Management; Income; Taxation; Product Development; Financial Services Industry; United States
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      Tufano, Peter, and Daniel Schneider. H&R Block and "Everyday Financial Services". Harvard Business School Case 205-013, July 2004. (Revised January 2007.)
      • October 2003 (Revised January 2009)
      • Case

      Transforming Matsui Securities

      By: Lynda M. Applegate, Masako Egawa, Jamie Ladge and Haruki Umezawa
      Michio Matsui, president and CEO of Matsui Securities, transformed a small regional securities company into a leading player in the online broking industry in Japan. Discusses how he transformed the business model and culture of the company and took advantage of the... View Details
      Keywords: Transformation; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Business Model; Organizational Culture; Financial Markets; Competitive Advantage; Japan
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      Applegate, Lynda M., Masako Egawa, Jamie Ladge, and Haruki Umezawa. "Transforming Matsui Securities." Harvard Business School Case 804-064, October 2003. (Revised January 2009.)
      • May 2001 (Revised February 2005)
      • Case

      KONE: The MonoSpace Launch in Germany

      By: Das Narayandas and Gordon Swartz
      Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details
      Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany
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      Narayandas, Das, and Gordon Swartz. "KONE: The MonoSpace Launch in Germany." Harvard Business School Case 501-070, May 2001. (Revised February 2005.)
      • February 1999 (Revised August 2004)
      • Case

      I Lost My Volvo in New Haven: Tennis Event Sponsorship

      By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
      Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
      Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
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      Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
      • January 1999 (Revised March 2001)
      • Case

      MindSpring

      By: Jeffrey F. Rayport
      In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details
      Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States
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      Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
      • January 1999
      • Case

      Ciba Specialty Chemicals

      By: Forest L. Reinhardt
      Based on extensive interviews, this case discusses the environmental policies of a successful firm in the specialty chemicals business. Executives at Ciba have differentiated products along environmental lines and have used environmental scrutiny as a tool for cutting... View Details
      Keywords: Environmental Sustainability; Business or Company Management; Cost Management; Risk Management; Business Strategy; Globalized Firms and Management; Competitive Advantage; Chemical Industry
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      Reinhardt, Forest L. "Ciba Specialty Chemicals." Harvard Business School Case 799-086, January 1999.
      • May 1998
      • Article

      Market Structure, Innovation and Vertical Product Differentiation

      By: Shane Greenstein and Garey Ramey
      We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
      Keywords: Product; Market Design; Innovation and Invention; Monopoly; Competition
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      Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.
      • June 1994 (Revised September 1994)
      • Background Note

      Beating the Commodity Magnet

      By: V. Kasturi Rangan and George T. Bowman
      All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details
      Keywords: Goods and Commodities; Financial Markets; Competitive Strategy; Financial Services Industry
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      Rangan, V. Kasturi, and George T. Bowman. "Beating the Commodity Magnet." Harvard Business School Background Note 594-122, June 1994. (Revised September 1994.)
      • November 1989 (Revised February 1992)
      • Case

      Ford Motor Co.: Dealer Sales and Service

      By: Leonard A. Schlesinger
      Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
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      Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
      • Research Summary

      Research Focus

      By: Anita Elberse
      My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
      • Research Summary

      Science-Based Business and the Business of Science

      By: H. Kent Bowen
      Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details
      • Research Summary

      Surviving the Global Financial Crisis: Foreign Ownership and Establishment Performance

      By: Laura Alfaro
      We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel dataset, we investigate how multinational subsidiaries around the world... View Details
      • Research Summary

      The Politics of Food

      By: Gunnar Trumbull
      This project explores the origins and evolution of national food cultures, emphasizing the sources of variation in terms of quality, safety, and 'sophistication'. Comparing food cultures in postwar Italy, France, and America, I argue that distinctive national... View Details
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