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All HBS Web
(643)
- News (163)
- Research (171)
- Multimedia (3)
- Faculty Publications (86)
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- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
keyboard on smart devices (just like Polaroid believed consumers needed to instantly print their digital photos—when was the last time you printed a photo!). They kept their platform closed, avoiding the...
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- 01 Dec 2009
- News
HBS Philanthropy Report Online
This year, the School’s annual donor report will be published online. The change from a print publication reflects a cost savings consistent with a School-wide effort to contain expenses, as well as a desire for environmentally...
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- 01 Dec 2010
- News
The Father of Modern Advertising
copywriters at Lord Thomas invented the “salesmanship in print” business model that sustained the industry for decades to come. In short, the firm convinced clients that print ads should follow a salesman’s approach, offering the...
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- 01 Sep 2008
- News
The Levitt Brand
started a school newspaper; in high school and later, after serving in World War II, Levitt worked as a reporter and sportswriter for the Dayton Journal Herald, where he helped Bombeck get a job (she would go on to become a syndicated columnist and best-selling...
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- 01 Mar 2005
- News
Answering the Call
associate John Klug (MBA ’72). Recalls Sasser, “The idea was to view process analysis — a concept we taught in Production and Operations Management — in a setting that didn’t involve steel mills, printed circuit boards, or sorting...
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- 01 Dec 1999
- News
The Way You See It
computer Television came in second, and its drawbacks too were duly noted, along with its enormous power and influence. "Television was revolutionary in its impact on information dissemination, culture, and politics; the product with most impact on the consumer since...
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- 01 Sep 2016
- News
Code name: Miesiąc
Technology had spent most of the night collecting the necessary materials and printing some 1,500 posters commemorating the event, which had become a rallying cry for the country’s anti-Communist activists. Maj and his friends, part of...
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
Project. Your ads from 2009 include things like a print ad that says, "No one thinks they'll try to tear off their own skin. Meth will change that." And it shows an image of a white saint with a razor blade in it and blood. There are also...
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- 01 Apr 1999
- News
A Vibrant Brand
12-to 24-year-olds, the magazine does not accept advertising from cigarette and alcohol manufacturers. Hip hop is known for its profanity, and Blaze uses a creative smudge technique to avoid printing any offensive words. "It would be...
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Susan Young
- 01 Sep 2017
- News
History’s Lessons
of Courageous Leadership in Turbulent Times by Nancy Koehn, to be published by Scribner, a division of Simon & Schuster, Inc. Printed by permission. Back to the Future Looking to leaders, then and now Why should we look to the past and...
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- 01 Dec 2008
- News
What Went Wrong?
September 22 to talk about what was going on, what could be done, and where things were headed. Given the historic nature of the financial crisis, we decided to print excerpts from the panels. HBS Dean Jay Light spoke at all three...
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- 02 Mar 2016
- News
The New Space Race
(up to 150kg) at a bargain-basement price of $5 million each, relies on 3-D printing and other cost-reducing technologies that make its carbon composite rocket scalable. (Nagaraj of BVP—a Rocket Lab investor—calls it “the Model T of...
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Robert S. Benchley
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
fan base that spans generations. She tells powerful stories and provides practical examples on how to develop extraordinary talent able to build and stimulate a company’s culture. Bloody Royal Prints by Reba White Williams (MBA 1970)...
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- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
her name on the card, and if you got five in a row, you had “bingo.” Variations ensued (“X”, four corners, whole card, etc.). At first, the “free” spot was free. As it evolved (degenerated?), I believe someone used the computer lab’s random-number generator to View Details
- 01 Oct 1998
- News
A Marketable Skill
assertive." As an undergraduate at Northwestern, she discovered an aptitude for design while working in the college print shop. Following that path to New York's Pratt Institute, she earned a master's degree in package design. "At Pratt...
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Deborah Blagg
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which...
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Peter K. Jacobs
- 30 Jul 2024
- News
Reddit’s Rise
transition, including AOL, PopSugar, and Time, Inc. In the six years since she joined the company, Reddit’s balanced approach has paid off. Today more than 82 million users come to the site daily for advice and community on everything from 3-D View Details
- 01 Dec 2019
- News
John McArthur
research paper by the inevitable 5pm deadline. Of course, I had edited and printed the paper right up to the last moment. Then I phoned the professor's office to tell them I was coming. The administrative assistant promised to keep the...
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Dean
- 13 Apr 2022
- News
New School
that creates research-based print and online instructional and assessment tools for US students and teachers, quickly gathered his executive team. “I want you to be prepared to run this company 100 percent remotely, and I want you to...
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- 01 Dec 2015
- News
How Do I Get Your Job?
got to do a lot of stuff on that project and literally brought the print with me for my first trip to Sundance in 1997. That was a real aha moment, because I realized I had always wanted to affect the cultural conversation through the...
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