Publications

2015
Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta

Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details

Keywords: Competitive Strategy

16 Apr 2001
Research & Ideas

Strategy and the Internet

competitive advantage—by operating at a lower cost, by commanding a premium price, or by doing both. Cost and price advantages can be achieved in two ways. One is operational effectiveness—doing the same things your competitors do but... View Details

Keywords: by Michael E. Porter

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

Don't Care What You Charge, What Should You Charge? Rethinking Business Strategy in the Age of AI Don't Turn Your Marketing Function Over to AI Just Yet As a consumer, do you like frequent prices changes?... View Details

Keywords: by Kristen Senz; Retail

Web

Strategy Explained - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate View Details

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3.... View Details

Keywords: by John Quelch

May 2008 (Revised September 2009)
Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

July 2001 (Revised March 2002)
Case

Progressive Insurance: Disclosure Strategy

By: Amy P. Hutton and James Weber

Progressive Insurance had refused to play Wall Street's earning game. Progressive didn't manage reported earnings nor did management give guidance to analysts. Management then considered taking their unique disclosure strategy one step further to become the first to... View Details

Keywords: Earnings Management; Stocks; Corporate Disclosure; Insurance; Volatility; Insurance Industry; United States

01 Apr 2024
In Practice

Navigating the Mood of Customers Weary of Price Hikes

Inflation remains front and center for consumers and businesses, which continue to reel from the double-digit rise in prices during the COVID-19 pandemic and the interest rate hikes designed to cool them. While View Details

Keywords: by Rachel Layne; Retail; Consumer Products

December 1999 (Revised November 2000)
Background Note

Pricing and Market Making on the Internet

By: Robert J. Dolan and Youngme E. Moon

Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details

Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

77 percent of its profits from outside North America. But Goizueta's strategy soon ran into trouble, due in large part to the Asian currency crisis. By the end of 1999, when Douglas Daft took the reins, earnings had slumped, and Coke's... View Details

Keywords: by Pankaj Ghemawat

summer 1990
Article

Price Promotions: Limiting Competitive Encroachment

By: R. Lal

Keywords: Price; Competition

Find at Harvard

June 2025
Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg

Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details

July 2010
Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

winter 1989
Article

Price Competition in Multi-Market Duopolies

By: R. Lal and Carmen Matutes

Keywords: Price; Competition; Duopoly and Oligopoly

Find at Harvard

January–February 2014
Article

Building a Game-Changing Talent Strategy

By: Douglas A. Ready, Linda A. Hill and Robert J. Thomas

When most of the world's financial services giants were stumbling and retrenching in the aftermath of the 2008 recession, the asset management firm BlackRock was busy charting a course for growth. Its revenues, profits, and stock price all performed consistently... View Details

Keywords: Talent and Talent Management; Success; Business Strategy; Financial Crisis; Financial Services Industry