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- All HBS Web (1,215)
- Faculty Publications (346)
- 23 Jan 2020
- News
Digital Transformation’s Emerging Effect on Customer Expectations
- April 2022
- Article
National Customer Orientation: A Framework, Propositions and Agenda for Future Research
By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details
Design/methodology/approach: A conceptual... View Details
Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation
Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: A Framework, Propositions and Agenda for Future Research." European Journal of Marketing 56, no. 4 (April 2022): 1014–1041.
- 01 Apr 2002
- News
Stocking Up Can Build Customer Value
customer's expected value of a transaction - the difference between the price the customer is willing to pay and the store's price (the magnitude of the perceived "bargain"),... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
regular inspections can help. Third party testing companies can insure that industry standards are met. Safety innovation needed But most companies do not innovate around safety or push for tougher safety standards; they merely comply with existing requirements.... View Details
- 21 Jul 2013
- News
Smartphone Boom Ending as Price Drop Hits Apple
- 2018
- Working Paper
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details
Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry
Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
pricing models? DN: It all boils down to customer insights—and then choosing your offline strategy to conform to what you’re learning from your consumers online. But I think the answer is that incremental... View Details
- May 2024
- Background Note
Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect
By: Elie Ofek
Channels of distribution are a critical component of a firm’s go-to-market strategy. A company may elect to sell its products directly to customers (DTC) without the assistance of any intermediaries or, alternatively, it may seek several channel partners to help it... View Details
Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
neon sign advertising $5 off a $20,000 car? That's going to turn customers away. "If it's an insignificant discount, then you're actually putting yourself at a disadvantage by highlighting the price... View Details
- 30 Mar 2003
- Research & Ideas
How Your Employees and Customers Drive a New Value Profit Chain
loaded cost basis. If these customers are not contributing to covering the overhead, let them go quietly. The best approach is to raise prices slightly to these customers. Most are "mercenaries"... View Details
Keywords: by Manda Mahoney
- 02 Apr 2019
- Research Event
Women Pay a Higher Career Price in Today's Always-On Work Culture
existential questions for companies that pride themselves in serving clients at any hour. This is especially true for professional services firms in management consulting, law, and finance, the research says. At these companies, top partners might try to retain a... View Details
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price... View Details
Keywords: James E. Aisner
- 08 Nov 2021
- News
As Online Car Shopping and Prices Surge, CarGurus Rides the Wave
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
prices across channels or locations,” Cavallo says. “So, while retailers currently have the technology to customize prices based on demographics, fairness concerns are limiting... View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
motorists represent the prevalence of “consumer inertia” in the retail gas market. Consumer inertia is the tendency of some customers to buy or continue buying a product, even when superior options exist. Companies that can accurately... View Details
- May 2023
- Technical Note
Dynamic Pricing: Timing is Everything
By: Elie Ofek
This note provides a comprehensive exposition to the topic of dynamic pricing (whereby the fee customers are charged is time-dependent). It covers the motivation for firms to engage in dynamic pricing, provides a typology of the main formats dynamic pricing can take,... View Details
Ofek, Elie. "Dynamic Pricing: Timing is Everything." Harvard Business School Technical Note 523-110, May 2023.
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying process for target customers as it... View Details
Keywords: by Kristen Senz