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- All HBS Web (324)
- Faculty Publications (68)
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- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
- 29 Sep 2022
- Op-Ed
Inclusive Leadership Advice: Get Comfortable With the Uncomfortable
we can come to prefer difference, with time—to become comfortable with being uncomfortable. We took on this idea while teaching Inclusive Leadership to first-year MBA students at Harvard Business School last academic year. I teach the... View Details
Keywords: by Francesca Gino
- 19 Apr 2010
- Research & Ideas
The History of Beauty
largest, most professionally managed global companies find it hard to predict the success of product launches, and can stumble badly. One estimate is that 90 percent of new fragrance launches fail. Getting the word out to consumers, and... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
Industrial Revolution. This is a fundamental change in the means of production, and it’s affecting every industry across the board. Gerdeman: Netflix has successfully used AI-driven processes to create sophisticated predictions about its... View Details
Keywords: by Dina Gerdeman
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
each other for decades. I was really rooting for spouses to have an edge!” Computers make good recommendations, but do people want to listen? Businesses are investing heavily in sophisticated computer algorithms that rely on past consumer behavior to View Details
Keywords: by Dina Gerdeman
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
significant changes and improvements for each successive model. Even though participants had no information about the actual features of the products, participants predicted much greater change when the latest version was named MagiColor... View Details
Keywords: by Carmen Nobel
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter the effects of surveillance capitalism. It’s only natural that businesses today use big data... View Details
- 13 Dec 2011
- First Look
First Look: Dec. 13
PublicationsAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Publication:Journal of Marketing (forthcoming) Abstract In... View Details
Keywords: Sean Silverthorne
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
going to change the world,” he says. “It’s about how people can make real changes to structures.” White people prefer to spend time with Whites The US is becoming more racially diverse, with some studies View Details
Keywords: by Jay Fitzgerald
- 14 Oct 2021
- In Practice
Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return
processes, not universal rules. Nor should they assume that workers’ preferences will remain static. As we move from one next normal to a subsequent one, their needs will change just as those of the company do. Joseph B. Fuller... View Details
Keywords: by Kristen Senz
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
customers or potential customers require it of them. So these programs are rippling through supply chains through perceived buyer preferences and in some cases, buyer mandates. In my dissertation work, I looked at the ISO 14001... View Details
Keywords: by Martha Lagace
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
say, a product firm. Consequently, a product firm may not be attractive to various knowledge workers who prefer to work in the consulting environment. A fourth driver is the demand for process and behavior change that IT implementation... View Details
- 24 Aug 2020
- Research & Ideas
How Much Will Remote Work Continue After the Pandemic?
HBS. [div class=infogram-embed data-id=_/NaY2NjI9Ny4EI4XXDoN7][/div] “There can be important barriers to switching to remote work, even if an employer allows it,” says Luca. Some employees worry that working from home means being passed over for promotions. Other... View Details
Keywords: by Kristen Senz
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
practices. For one thing, it may repel capable managers who would prefer not to work in a high-transparency environment. Transparency makes some people uncomfortable, although this appears to be more a generational issue. Surveys have... View Details
Keywords: by James Heskett
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
have been the preferred method. Is this good or bad? Desai: Much as free cash flow was a little-used metric 30 years ago and is now dominant, the capital allocation problem is now the dominant financial frame on a business. In the book, I... View Details
Keywords: by Dina Gerdeman
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
in West Bengal, India, uses a wall-mounted soap dispenser provided by the research team. (Source: Reshmann Hussam) The researchers were also mindful about which type of soap to use in the dispensers. Through pilot tests, they found that people View Details
Keywords: by Carmen Nobel
- 04 Feb 2010
- What Do You Think?
What’s the Best Way to Make Careful Decisions?
to help predict the future, it may be a good idea to refer to it. But in most cases, the decision maker is posed with a unique challenge." Vanitha Rangganathan, arguing for the role of intuition in the creative process, commented... View Details
Keywords: by James Heskett
- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
source of criticism from those preferring research based on large data bases of quantitative information and advanced analytic techniques. "It can be a living hell for some distinguished CEOs returning to the School thinking that they can... View Details
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
determine the proper time for maintenance or replacement. As more companies start to figure out the right model for using IoT-based products, Lal predicts a coming explosion in the industry. “It’s a slow process because you have to... View Details
- 17 Jul 2007
- First Look
First Look: July 17, 2007
Preferences and Intrapersonal Conflict Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between the preferences people... View Details
Keywords: Martha Lagace