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- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and America While American... View Details
- 01 Mar 2013
- News
RallyPoint a Winner
in which "introducing themselves and creating a network aren't necessarily skills they've cultivated." A free-to-veterans service, RallyPoint is also good news for the Defense Department—which annually reimburses states some $1 billion for veteran unemployment... View Details
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Jun 2018
- News
Digging Deep
irritation, Pieper could empathize: Having logged thousands of miles sailing in the Pacific Ocean, she knew that gear is important—that it should be portable, perform well under stress, and preferably look good. It was an aha moment that... View Details
Keywords: Julia Hanna
- 01 Sep 2011
- News
Just Doing His Job
Malaysia’s Petronas Towers may be among the tallest structures in the world, but the man chiefly responsible for building them prefers to keep a low profile. Describing Tatparanandam Ananda Krishnan (MBA ’64) as an individual who “guards... View Details
- 01 Dec 2009
- News
Faculty Research Online
“I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences When people behave in ways that might appear selfish, prejudiced, or perverted, they employ a host of strategies designed to justify questionable... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 01 Dec 2020
- News
Invest in the New Abnormal
need to adjust to the new reality that customers prefer not to come into their stores. B2C firms must enhance their delivery and pickup options and provide incentives [such as rewards points for using a mobile app] to customers to... View Details
- 01 Jun 2004
- News
Baker’s Man of Steel
cabin. “When I get out, I still don’t feel like talking.” Some of the newer cranes are computerized, but Delaney prefers to do the job by feel — something he’s well qualified to do. “Too long,” he answers, when asked how long he’s been a... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while... View Details
- 01 Dec 2017
- News
Removing Barriers
since graduating from HBS, decided on the occasion of her 5th Reunion to establish a fellowship fund, with a preference given to students from South Asia. A native of Calcutta and herself a fellowship recipient, Anita says, “These were... View Details
- 18 Jun 2014
- News
Robert (MBA 1964) and Lynn Burt
financial aid for MBA students, with a preference for US Marine Corps veterans. “My two biggest influences have been the Marines and Harvard,” says Burt, who after attending Princeton on an NROTC scholarship served three years in the... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
made promises that reality couldn’t keep, such as claiming Lucky Strikes (“Reach for a Lucky instead of a sweet”) improved throat health. He preferred to do business directly with chief executives and made many powerful and lasting... View Details
- 30 Jan 2021
- News
Finding a Fresh Approach to Dry Cleaning
houses, a quilt that was hand-sewn by a former first lady, and the flag from the booth at Ford’s Theatre where President Lincoln was shot. He relies on the skills of long-term employees to deliver these specialized services, such as using a bar-code system to track a... View Details
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
and overall outcomes. Projects will include improving New York’s system to match middle school students to their preferred school and prompting doctors to respond more effectively to the opioid crisis, among others. View Details
Keywords: Julia Hanna
- 01 Oct 1998
- News
New Loan Program Signals Breakthrough in MBA Financial Aid
Corporation, a subsidiary of Citibank, that allows MBA students to borrow funds through a customized version of Citibank's private CitiAssist program. Citibank will be granted preferred lender status with MBA students at HBS, although... View Details
- 01 Dec 1999
- News
Buffett Preaches Investment Discipline
investors, Buffett observed, is to find companies, preferably undervalued, that will maintain that edge over the long term. Successful investing, he concluded, is not "a game of IQ, it's a game of discipline." View Details
- 01 Sep 2005
- News
The Dark Side
Sun for five years, Yelland learned what his readers wanted, including fare such as scandalous pols and topless royals. “The Sun is probably more plugged into British consumers than almost any other business in the country,” said Yelland. “It understands their wants... View Details
Keywords: Arts, Entertainment
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
from HBS is a determinant of how connected alumni feel. While alumni farther away feel less connected to the School, in locations where there is a smaller group of alumni, there is a stronger sense of community and engagement. View Details