Publications

2008
Working Paper

Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?

By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton

In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details

Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective

August 1984
Case

Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

September 2006
Article

Agency and Institutions: The Enabling Role of Individuals' Social Position

By: Julie Battilana

Keywords: Groups and Teams; Society; Status and Position

21 May 2016
Video

2016 G&WS: A Conversation with Valerie Purdie-Vaughns on Fostering Effective Positive Cross-Race Dialogue

3 Aug 2007 - 8 Aug 2007
Conference Presentation

Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position

By: Julie Battilana

Keywords: Organizational Change and Adaptation; Society; Rank and Position

Article

Competing with a Goliath

By: Jill Avery

A Peruvian apparel company struggles to position itself against a global brand. View Details

Keywords: Brand Management; Brand Positioning; Competitive Positioning; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Peru; Latin America; South America

Register to Read

August 2023
Supplement

Zurich Insurance (C): Re-Establishing a Leading Market Position in Retail

By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Freser, Karolin Frankenberger and Ana Procopio Schoen

12 Sep 2003
Other Presentation

Massachusetts’ Competitive Position in Life Sciences: Where Do We Stand?

By: Michael E. Porter

Keywords: Economics; Growth and Development

January 2011
Teaching Note

Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note for 4249 View Details

Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development

September 2001
Article

The Emerging Position of the Internet as an Advertising Medium

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt

Keywords: Internet and the Web; Advertising

October 2021
Case

Siemens Energy - Positioning an Energy Giant for the Future

By: Jurgen Weiss and Tonia Labruyere

Educators

July 2023 (Revised April 2024)
Case

Zurich Insurance (A): Re-establishing a Leading Market Position in Retail

By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Feser, Karolin Frankenberger and Ana Procopio Schoen

Educators

Editorial

How Index Funds Can Be a Positive Force for Change

By: George Serafeim

Keywords: Indexing; Stock Market; Engagement; Activism; Sustainability; Collaboration; Tragedy Of The Commons

Aug 2005 - 2005
Conference Presentation

Agency and Institutions: The Enabling Role of Individuals' Social Position

By: Julie Battilana

Keywords: Civil Society or Community

May 1997
Article

Positive Illusions About Oneself and One's Group: Antecedents and Consequences

By: J. Polzer, R. Kramer and M. Neale

Keywords: Social Psychology; Groups and Teams; Outcome or Result