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- All HBS Web (371)
- Faculty Publications (49)
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- 05 Apr 2011
- First Look
First Look: April 5
state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC,... View Details
Keywords: Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
provided political and religious groups with a way to compete against their rivals for followers. Moreover, with more fluid class boundaries than in European countries, the skills of salesmanship, especially beginning in the late... View Details
Keywords: by Laura Linard
- 01 Apr 2014
- First Look
First Look: April 1
evaluate if the airline's strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players from the Middle East. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
all. Everyone would act as a free agent in a winner-take-all contest. Opportunism and selfish political behavior would be rampant. A great deal of frantic effort would be expended—but little of it would be the kind of coordinated effort... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
MaterialsColgate Max Fresh: Global Brand Roll-Out Harvard Business School Case 508-009 In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel... View Details
Keywords: Martha Lagace
- 28 Mar 2017
- First Look
First Look at New Research, March 28
leaving questions about future procurement. Finally, Amul's farmers form a large vote bank in the state of Gujarat, and its cooperative structure risks being compromised by vested political interests. Should Amul continue with the... View Details
Keywords: Sean Silverthorne
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for... View Details
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
officials randomly changing rules without due process or checks and balances. You might have, in extreme circumstances, maximum economic instability. Or you might have political instability; you might have unrest in the streets. There is... View Details
Keywords: by Sean Silverthorne
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
two locations shared knowledge of palm oil production even as they competed for market share—a contest that Malaysia eventually won thanks to its more stable political climate and higher quality of institutions. “Because the Malaysian... View Details
- 15 Jan 2013
- First Look
First Look: January 15
only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and honesty across the store's retail... View Details
Keywords: Sean Silverthorne
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
- 29 Nov 2013
- Working Paper Summaries
Surfacing the Submerged State with Operational Transparency in Government Services
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
(Image credit: iStockphoto/adamkaz) CEO activism entered a new chapter with the decision by more than 200 leaders of large corporations last month to publicly declare their support for voting rights for Americans and, by extension, their opposition to View Details
Keywords: by James Heskett
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
place in the private sector, the owners would probably hold the stock until the company was in robust health. The realized price on the stock would then in all likelihood be higher. But the Obama administration has made it clear that as a View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
political risk, only recovered ownership of the Nivea brand in the United States and Britain in 1973 and 1992 respectively. Neither contracts nor trust could protect German firms from the consequences of the... View Details