Publications

2019
Chapter

Resource Allocation Theory

By: Joseph L. Bower

This article considers the process of resource allocation, whereby an organization determines how best to apportion its factors of production between the various productive activities in which it wishes to engage. It is suggested that none of the academic approaches to... View Details

Keywords: Resource Allocation

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22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

openness, patience, and a tolerance for ambiguity. Thus formal processes or forums for discussing, analyzing, and applying the lessons of failure elsewhere in the organization are needed to ensure that effective analysis and learning from... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

March 1981 (Revised July 1985)
Case

Dunfey Hotels Corp.

Describes the marketing planning process adopted by the corporate headquarters of a chain of 22 diverse hotels. Raises the question of whether it is possible to standardize the planning process so that individually tailored marketing strategies are developed for each... View Details

Keywords: Marketing Strategy; Accommodations Industry

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

By: Robert S. Kaplan

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Agriculture and Agribusiness Industry

December 2013 (Revised March 2014)
Supplement

The LEGO Group: Envisioning Risks in Asia (B)

By: Anette Mikes and Amram Migdal

This brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played... View Details

Keywords: Risk Management; Global Strategy; Planning; Retail Industry; Asia

June 1989 (Revised July 2006)
Case

Chaircraft Corporation, 1988

By: Steven C. Wheelwright

Illustrates the difficulty of effective production planning and production control in a multistage production process affected by seasonal demand. A rewritten version of an earlier case by S.C. Wheelwright. View Details

Keywords: Governance Controls; Demand and Consumers; Production; Performance Effectiveness; Planning

October 1994
Case

Yokohama Corporation, Ltd. (B): Cost Management System

Illustrates the budget planning process at a Japanese firm. Also describes a highly traditional cost accounting system, and shows how variances are used for performance measurement. View Details

Keywords: Cost Accounting; Performance Evaluation; Budgets and Budgeting; Japan

Spring 2021
Article

Corporate Resilience and Response During COVID-19

By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim and Hui (Stacie) Wang

The coronavirus pandemic caused a sharp market decline while raising heterogeneous responses across companies related to their employees, supply chain, and repurposing of operations to provide needed products and services. We study whether during the 2020 COVID-19... View Details

SSRN

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03 Jun 2025
Blog Post

Alumni Career Video | Lindsay Muller (MBA 2024)

coaching in her pivot from consulting to health care, from early career planning to managing the strategic yet introspective process of navigating multiple offers. Discover more career stories and... View Details

September 1983 (Revised July 1998)
Case

Heather Evans

By: Howard H. Stevenson and Michael J. Roberts

Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details

Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry

October 1996 (Revised April 1997)
Case

Vandelay Industries, Inc.

An ICS consultant considers issues at the start of a full-scale implementation of SAP software for a large client. The enterprise resource planning (ERP) software will integrate previously fragmented business processes and so must be supported by the entire client... View Details

Keywords: Change Management; Software; Business Processes; Information Technology Industry

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

We note that quality and process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish. Another pitfall occurs when budgeting and financial View Details

Keywords: by Martha Lagace

March 1998 (Revised June 1999)
Teaching Note

Linking Strategy and Innovation TN

By: Clayton M. Christensen

An overview note to guide instructors in teaching the third module of the Managing Innovation course. Describes how managers can use aggregate project planning to manage the resource allocation process in new product development. View Details

Keywords: Innovation and Management; Managerial Roles; Resource Allocation; Product Development; Planning; Projects; Strategy

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

March 2003 (Revised October 2003)
Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge

In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States

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February 2003 (Revised April 2003)
Case

Roman Catholic Diocese of San Jose, The

By: Allen S. Grossman and Christina Darwall

Patrick J. McGrath, the bishop of the healthy and growing San Jose diocese, is pioneering the use of long-term, business-like strategic planning to better deliver on his churches' core mission. The adopted plan addresses issues at the heart of how the diocese is... View Details

Keywords: Financial Management; Innovation Strategy; Leadership; Growth Management; Success; Performance Effectiveness; Strategic Planning; Problems and Challenges

June 2001 (Revised July 2001)
Case

Boston Lyric Opera

By: Robert S. Kaplan and Dennis Campbell

The Boston Lyric Opera was the fastest growing opera company in North America during the 1990s. Having successfully completed a move to a larger facility in 1999, the board and general director recognize the need to develop a formal strategic planning and governance... View Details

Keywords: Balanced Scorecard; Strategic Planning; Arts; Growth and Development Strategy; Governing and Advisory Boards; Fine Arts Industry; Massachusetts

11 Apr 2025
Video

HBS Alumni Career Video | Lindsay Muller (MBA 2024)

May 2022 (Revised October 2022)
Supplement

The Freedom Fund (B)

By: V. Kasturi Rangan and Courtney Han

The Freedom Fund (B) case describes the management’s plan of how to use the windfall of $35 million granted by philanthropist Mackenzie Scott. The case also describes the process by which the decisions were arrived at. View Details

Keywords: Philanthropy and Charitable Giving; Spending; Decision Making