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Show Results For
- All HBS Web
(2,976)
- People (16)
- News (1,143)
- Research (1,338)
- Events (2)
- Multimedia (7)
- Faculty Publications (227)
- 07 Oct 2024
- Blog Post
Four Ways to Make The Most of Your Company Events
If you are looking to engage with Harvard Business School students and share why your company is a great place to work, consider hosting a company event. The key to a successful event is the dialogue between students and recruiters.... View Details
- 19 Apr 2018
- Blog Post
Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree
City and then moved to Swaziland to work with the Clinton Health Access Inititiative (CHAI) until two years later she was admitted into the HBS/HKS Joint Degree Program. We caught up with Nanako to learn more about her experience with the HBS/HKS joint degree program... View Details
- 25 Apr 2018
- Blog Post
Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree
Swaziland to work with the Clinton Health Access Initiative (CHAI) until two years later she was admitted into the HBS/HKS Joint Degree Program. We caught up with Nanako to learn more about her experience with the HBS/HKS joint degree program and her plans to View Details
Keywords: Nonprofit / Government
- Web
Making Difficult Decisions: The General Manager’s Job (MDD) - Course Catalog
around you, communicating that to them, gathering and considering their feedback, overseeing implementation and responding to the unexpected. Making Difficult Decisions places particular emphasis on... View Details
- 04 Oct 2021
- What Do You Think?
How Do We Make Sure the Right People End Up with Power in Organizations?
organization become “less attentive and more insensitive to others’ emotions,” quoting the authors. If their participation in the selection and promotion process also increases, what can we expect from their choices? Will they place the... View Details
Keywords: by James Heskett
- Web
Four Ways to Make The Most of Your Company Events - Recruiting
Insights & Advice 07 Oct 2024 Four Ways to Make The Most of Your Company Events Molly DeCastro & Lia Mastrogiacomo Author HBS Team tag Know Your Audience Recruiting Advice If you are looking to engage with Harvard Business School students... View Details
- November 2018 (Revised February 2019)
- Case
Israel at 70: Is it Possible to (re)Brand a Country?
By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)
- Web
Make clear where we stand and where we aim to go. - Advancing Racial Equity
work with existing HBS structures to achieve three objectives: Attract more Black faculty, students, and staff to HBS. We will do this by reaching more thoroughly into talent pipelines and pools, confronting current practices that impede diversity, and View Details
- 05 Oct 2021
- Blog Post
First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference across Borders
years were spent in Brazil where his parents owned and operated a grocery store that they started from a garage and built into a successful small business. After twenty years, the business was forced to close and Westphal’s parents had to View Details
- September 2020 (Revised July 2022)
- Technical Note
Algorithmic Bias in Marketing
By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. (Revised July 2022.)
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details
Keywords: by Manda Mahoney
- 03 Nov 2017
- News
A Tax Cut That Lifts the Economy? Opinions Are Split
- 27 Apr 2016
- News
Health Care Takes Center Stage at Finale of New Venture Competition
- 19 May 2023
- Blog Post
Creating and Nurturing a Sense of Belonging at HBS
tech and the idea of becoming a tech entrepreneur also makes for some amazing relationships. One thing I felt was missing from my experience but was a big part of my outward expression was a sneakerheads (sneaker enthusiasts) community. A... View Details
- 23 Apr 2024
- Cold Call Podcast
Amazon in Seattle: The Role of Business in Causing and Solving a Housing Crisis
- December 1973 (Revised June 1982)
- Case
MRC, Inc. (A)
MRC must place a value on an acquisition prospect and also decide whether a deal makes sense from strategic and organizational perspectives. An updated version of and earlier case by W.E. Fruhan, Jr. and J.H. McArthur. View Details
Moore, Ronald W. "MRC, Inc. (A)." Harvard Business School Case 274-118, December 1973. (Revised June 1982.)
- March 2007 (Revised August 2009)
- Case
Grupo Bimbo
By: Jordan I. Siegel
In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy.... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Organizational Change and Adaptation; Business and Government Relations; Food and Beverage Industry; China; Mexico; United States; South America
Siegel, Jordan I. "Grupo Bimbo." Harvard Business School Case 707-521, March 2007. (Revised August 2009.)
- October 1992 (Revised September 1993)
- Case
L.L. Bean, Inc.: Item Forecasting and Inventory Management
L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details
Keywords: Forecasting and Prediction; Risk Management; Cost Management; Risk and Uncertainty; Demand and Consumers; Order Taking and Fulfillment; Retail Industry; United States
Schleifer, Arthur, Jr. "L.L. Bean, Inc.: Item Forecasting and Inventory Management." Harvard Business School Case 893-003, October 1992. (Revised September 1993.)
- February 2014
- Article
'Last-place Aversion': Evidence and Redistributive Implications
By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael Norton
We present evidence from laboratory experiments showing that individuals are "last-place averse." Participants choose gambles with the potential to move them out of last place that they reject when randomly placed in other parts of the distribution. In... View Details
Kuziemko, Ilyana, Ryan W. Buell, Taly Reich, and Michael Norton. "'Last-place Aversion': Evidence and Redistributive Implications." Quarterly Journal of Economics 129, no. 1 (February 2014): 105–149.