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Show Results For
- All HBS Web
(659)
- People (2)
- News (215)
- Research (319)
- Multimedia (1)
- Faculty Publications (61)
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- 28 Apr 2009
- First Look
First Look: April 28, 2009
in Confluent. Initially very excited about the deal, Warden becomes concerned about Confluent's valuation and its ability to succeed as a business when he learns about restrictions placed upon Confluent by the licensing agreement. The... View Details
Keywords: Martha Lagace
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
an Impact Great business leaders are problem solvers. That’s what sparked Susan Tynan to found Framebridge, a custom framing company. When Tynan couldn’t find a reasonably priced place to frame her beloved posters, she launched a... View Details
Keywords: by Danielle Kost
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and... View Details
Keywords: by Dina Gerdeman
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
Keywords: by John Deighton and Leora Kornfeld
- 05 Feb 2013
- First Look
First Look: Feb. 5
firm's decision to emphasize a particular strategic orientation can depend on its competitors' orientation choices. Based on two studies of customer, technology, and production orientations, we show that the emphasis a firm places on a... View Details
Keywords: Sean Silverthorne
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
the costs and benefits of land placed under different uses. Policy scenarios then determine the amount of land under each land use and the implications for costs, benefits, and carbon emissions. A "low-carbon development... View Details
Keywords: Sean Silverthorne
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
problems—although nothing approaching a crisis—a small group of senior managers decided to investigate. This effort, which took place off-site and lasted several weeks, uncovered a serious flaw in the strategy itself, setting the stage... View Details
Keywords: by Stuart C. Gilson
- 10 Jan 2012
- First Look
First Look: January 10
case:http://cb.hbsp.harvard.edu/cb/product/512026-PDF-ENG Branding Yoga Rohit Deshpandé, Kerry Herman, and Annelena LobbHarvard Business School Case 512-025 Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga... View Details
Keywords: Sean Silverthorne
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
money and discuss the emotional costs of valuing time like money. Lastly, we suggest directions for future research examining the causes and consequences of the value that people place on their time. Publisher's link:... View Details
Keywords: Dina Gerdeman
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of the new case, dubbed Lady... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details
Keywords: by Laura Linard
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
business administration. STRATEGY Tip: Confront unknown unknowns in your strategic planning The term VUCA originated in the US War College to describe situations that are volatile, uncertain, complex, and ambiguous. In this world, "unknown unknowns" can emerge that... View Details
Keywords: by Sean Silverthorne