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- All HBS Web
(655)
- People (2)
- News (180)
- Research (323)
- Multimedia (1)
- Faculty Publications (57)
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- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 01 Sep 2014
- News
All For One
end of the studio’s decade-long string of successes that included Toy Story, Monsters, Inc., and Finding Nemo—each movie breaking new ground in its own way, pushing the boundaries in terms of both technology and storytelling. It was exactly the kind of View Details
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
ideas can come from anywhere — inside or outside, up or down an organization.” Sorrell, whose firm places up to one-third of all the advertising seen around the world, addressed the challenges WPP Group faces in developing a global... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
- 01 Oct 1996
- News
Leading In a New Era
has been in place for the past several years, Harad says that people are involved "fairly far down" within the company's various businesses in developing strategies and the plans to carry them out. "In our paper business," he relates, "we... View Details
Keywords: Nancy O. Perry
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well... View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 01 Jun 2023
- News
Action Plan: Net Proceeds
was designed to provide business expertise to places in need; Goodwin brought his emergency-response experience to provide safe water systems and support medical programs. Months later, he was alarmed by a cholera outbreak rapidly... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
supply. In 2009 we started shaping the kind of inventory we needed and partnered with brands in the same way department stores do to make sure that we’re not left empty-handed when we have surges in demand. MT: How are you responding to... View Details
- 01 Sep 2009
- News
Read All About It!
many households, the most important symbol of their place and economic possibilities was where they lived. Before World War II, about 40 percent of families owned their own home. In 1970, a firm majority — 62 percent — did. By the late... View Details
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
interest lies in the boundaries between religion and the wider world," says the newly ordained Messenger. "To my mind, finding meaning in everyday activities is what religion is all about." Messenger says he often felt out of place during... View Details
Keywords: Eileen K. McCluskey
- 10 May 2023
- News
Alumna Snags an Emmy
whether you won or not,” says Smith Cochrane, the Group Product Manager at YouTube TV. One of two big news items this spring (she welcomed a daughter just two weeks earlier) we asked her where the statuette resides—and her path to the podium. Is there a special View Details
- 01 Jun 2009
- News
The Maestro and the Market
food manufacturers, and the launch of an elBulli hotel and a chain of reasonably priced restaurants called Fast Good. But what is the balance between leveraging the Adrià/elBulli brand and breaking its core meaning? In a classroom... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Capital Tech Opportunities who invests in B2B software companies in the late-stage growth phase. Hopkins cites an example that was brought to life in a case discussion attended by the protagonist, a founder of a company who had placed his... View Details
Keywords: Jennifer Gillespie
- 01 Apr 1997
- News
HBS Conferences Explore Range of Issues
AASU Holds 25th Annual Conference "Our Silver Past and Golden Future" was the theme of the 25th annual Career/Alumni Conference of the HBS African-American Student Union (AASU), held January 30 to February 2 at HBS and the Boston Marriott Copley View Details
- 19 May 2022
- News
Leading to Salvation
with us, Bob leaded us, Bob guided us. Bob went to a place called MEDA [Metropolitan Economic Development Association], and MEDA is an organization that helps small businesses to get started and they lend them money and they finance them.... View Details
- 01 Jun 1996
- News
Class Acts
administrators, and students," he notes. Toward that end, Dobron and SA Technology Committee chair Judy Stahl (MBA '96) helped put into place the School's new information technology platform, which included establishing a site on the... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
He recalls when the specter of “Japan, Inc.,” was one of manufacturing’s looming concerns. “We’ve been through a cycle of lost competitiveness followed by renewal,” observes Jasinowski, who once worked on the Studebaker assembly line in South Bend, Indiana. “Now I... View Details