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Show Results For
- All HBS Web
(181)
- People (3)
- News (36)
- Research (117)
- Multimedia (1)
- Faculty Publications (59)
- 03 Dec 2014
- What Do You Think?
Can the Brilliant Jerk Be Managed Effectively?
Summing Up Can the Brilliance of the "Jerk" Be Tapped? The best business problem cases are those that divide a class into groups making two or more persuasive arguments. The questions of whether or not and how to make... View Details
Keywords: by James Heskett
- Web
U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School
Depression to the war years to the post-war boom, photography served as a persuasive tool in PR campaigns focused on promoting goodwill and a favorable attitude about policies concerning the corporation’s size, labor practices, and profit... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
served no purpose at all beyond cosmetic appeal. Yet, silly as it seemed, the effect was real in terms of consumer preferences, he said. We talked about brand more and more as a hierarchy of persuasive elements.— Hans-Willi Schroiff... View Details
- 01 Dec 2006
- News
Man with a Mission
Chris Howard (MBA ’03), once securely on the fast track at GE, today is associate vice president at the University of Oklahoma, thanks to the persuasive powers of OU president David Boren. According to the Oklahoman (September 5, 2006),... View Details
- 01 Dec 2003
- News
Thought Leader
logical and linguistic analysis to the study of human nature and consciousness,” the Telegraph reported. Among his central achievements was to shed light on the nature of reality. By persuasively advancing “Wittgenstein’s notion that... View Details
- 16 Jun 2009
- First Look
First Look: June 16
decisions that are simultaneously powerful, popular, and pragmatic. Authority versus Persuasion Author:Eric J. Van den Steen Publication:American Economic Review Papers and Proceedings 99, no. 2 (May 2009): 448-453 Abstract This paper... View Details
Keywords: Martha Lagace
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Weissman: Elements of both information and persuasion can be found in DTCA. That duality is evident in the results of our study. More than 70 percent of physicians endorsed the view that DTCA "informs and educates" patients... View Details
Keywords: by Manda Salls
- 22 Sep 2009
- News
The Case for Regulatory Reform
guarantees” that compel the government to bail out large financial institutions. Moss’s own reform ideas have helped frame the ongoing Washington debate and make a clear, persuasive argument for more federal regulation of financial... View Details
- 23 Jun 2016
- Blog Post
How I Structured My Second Year at HBS
cross-registered for a class on Persuasion at the Kennedy School during the January term. I needed to be in Boston during January, and I thought the class would be a great way to experience a different part of Harvard while learning an... View Details
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
teach men [and women] to think in the presence of new situations." This requires a bifocal perspective: the ability to characterize quickly both the common and the distinctive elements of business problems. Persuasiveness is... View Details
Keywords: by David A. Garvin
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
to that of the Harvard Business School. Take away the titles and their corporate affiliation and most CEOs would go unrecognized. Their persuasive clout would disappear. Are CEOs representing employees? How about those who don’t support... View Details
Keywords: by James Heskett
- Profile
Erika Sanchez
things. I needed skills outside of engineering – such as persuasive communications – in order to be effective.” As an example of her determination, Erika also tackled what had been one of her biggest fears: making presentations. She... View Details
- Profile
Suchita Prasad
taught me hard skills such as finance and marketing, but also softer skills such as owning my point of view, persuasive communication and thoughtful debate. I have also been impressed by the kind of opportunities that HBS has presented in... View Details
- Web
Introduction - The Response - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
1933 Publicity departments responding to the Business Historical Society’s request for photographs typically sent a generous series of images that conveyed a persuasive story of corporate success. The Kraft-Phenix Corporation sent its... View Details
- Profile
Rob Humble
persuasively with other people. The case method is the best way of achieving that. If you want to be a leader, regardless of context, presence and influence are always relevant. An HBS degree has meaning beyond the first few years out of... View Details
- Profile
Kamen Bliznashki
contributes to a well-rounded, cross-functional set of abilities, and the case method imbues a sense of humility, an open mind, and an ability to succinctly construct a persuasive argument. And, the community of classmates, alumni, and... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another, less-heartening reality for... View Details
Keywords: Laura Singleton (MBA 1988)
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
it seem available." 22 Photographers explored inventive interpretations of subjects for artistic and commercial ends. These aspirations coincided with those of advertisers who understood the value of high art as a persuasive sales tool... View Details
- Profile
Matt Thurmond
persuasive communication to drive organization change." Boston, China, and the Bay area Matt applied his passion for entrepreneurship by attending the Entrepreneurship Conference, and then by going a step further to chair an ebook... View Details